What’s in the eBook?

This 20-page comprehensive guide will walk you through the most important KPIs you should be measuring if you want to validate and improve your marketing. As the age old saying goes, “if you can’t measure it, you can’t improve it.”

Here is a sampling of the KPIs covered in this ebook:

  • Leads – Learn what leads qualify as good leads and how you should be reporting on them
  • Website Traffic to Lead Ratio – How well does your website convert traffic? How do you know?
  • LTV & COCA – Understand what they are, why they’re important and how to measure them.
  • Inbound Link Building – Links build credibility within an industry, but not all links are good links, keep track of the ones that matter.
  • MQLs & SQLs – What’s the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL)?

Get the ebook to read the full list and start tracking those vital KPIs!