Build Better Buyer Personas

What’s in the buyer persona template?

This companion to our popular blog post on creating buyer personas for your brand gives you an editable template you can fill in with information and insights about your ideal customers.

Using this template to create well-designed buyer personas will empower you to:

Create more impactful marketing messages

by understanding your audience’s pain points, needs, and desires.

Inform your marketing strategies

with insights into where and how your audience gets information for purchasing decisions.

Create valuable SEO content

that appeals to your audience at all stages of the marketing and sales funnel.

Uncover opportunities

to satisfy unmet needs in your market.

Equip your sales team

with common objections, rebuttals, questions, and concerns about your products or services.