Business Services Client Uses Organic & Paid Digital Marketing to Generate $5.9 Million of Pipeline

Overview

Our client is a B2B business services provider with product offerings for audio video technology, design, print, and more. They needed to consolidate two company divisions under a single brand umbrella that would communicate their value to their audience and build the foundation for meeting their lead-generation goals.

Goals

Build a website to house both divisions of the company under one brand
Drive traffic and generate leads through digital marketing
Accelerate lead growth through paid advertising (PPC)

Challenges

The client initially lacked a website that could serve as the foundation for digital marketing. They had minimal content, poor SEO rankings, and little traffic to their site. As a result, they weren’t generating the online leads they needed to scale their business.

Vital’s Strategic Approach

We knew we needed to design and build this client’s website in order to create a new channel to generate leads and scale the organization. We started by driving traffic through new pages and new content. By leveraging the client’s subject-matter expertise, as well as our in-house experts and internal research into the market landscape, we were able to scale content marketing and transform the website into a lead generation machine.

After launching the site, the client entered into a digital marketing retainer that allowed us to continue our search engine optimization (SEO) and content marketing efforts, as well as a paid media retainer to drive even more qualified traffic and generate large amounts of high-quality leads.

Results

In an 18-month period, through digital marketing activities, and a website launch, the client achieved massive increases in traffic, leads, pipeline, and positive ROI.

69,000

Increase in Organic Sessions after
18 Months

>3,000

Increase in Keyword Rankings
After 18 Months

4,527%

Increase in
Net New Web Leads

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