Business Service Provider

Goals

• Build a website to house both divisions of the company under one brand
• Drive traffic and generate leads through digital marketing
• Accelerate lead growth through paid advertising (PPC)

Challenges

The client initially lacked a website that could serve as the foundation for digital marketing. They had minimal content, poor SEO rankings, and little traffic to their site. As a result, they weren’t generating the online leads they needed to scale their business.

Vital’s Strategic Approach

We knew we needed to design and build this client’s website in order to create a new channel to generate leads and scale the organization. We started by driving traffic through new pages and new content. By leveraging the client’s subject-matter expertise, as well as our in-house experts and internal research into the market landscape, we were able to scale content marketing and transform the website into a lead generation machine.

After launching the site, the client entered into a digital marketing retainer that allowed us to continue our search engine optimization (SEO) and content marketing efforts, as well as a paid media retainer to drive even more qualified traffic and generate large amounts of high-quality leads.

Results

In an 18-month period, through digital marketing activities, and a website launch, the client achieved massive increases in traffic, leads, pipeline, and positive ROI.