Pattern Library

Graph Statistic

9

Momming

8

Sculpting

10

Yoga-ing

2

Fantasy Football

Testimonial – Large

Personal growth is a huge motivation for me and the freedom and trust Vital puts in me has forced me to grow exponentially.

— Doug Ridley

Digital Marketing Strategist, University of San Diego Online

Testimonial – Small

Vital provided my team with the guidance and expertise we needed in order to maximize synergies across our omnichannel network of digital transformative initiatives.

Andy Kauffman

Digital Marketing Strategist, University of San Diego Online

Statistic – Small

80%

Decrease in
Cost-Per-Lead

+30%

Increase in
eCommerce Sales

+40%

Increase in Click
Through Rate (CTR)

35%

Reduction in Cost
Per Click (CPC)

Statistic – Large

70+

Team Members

60+

Team Members

40+

Team Members

80+

Team Members

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Stay Humble. Be Vital.

People work best when they feel supported. That’s why we make an investment in our people, so they can shine bright and do great work.

“Every day is an adventure with this crew.”

Julia Ahumada
Director of Brand Strategy, Co-Founder

Setub Process

When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:

Step 1: Questionnaires

Vital prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Step 2: Audit of Current Account

Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Vital has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.

Step 3: Kickoff Meeting

It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.

Step 4: Keyword Research

If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.

Step 5: Account Setup or Restructuring

This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup

Step 6: Ad Writing

Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Vital has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.

Step 7: Ad Design

If we’re running display campaigns, Vital will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.

Step 8: Landing Page Setup

The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Vital will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.

Step 9: Report Creation

Vital creates a custom dashboard report for each client. To start off, Vital imports in all historical data and then we update our main dashboard report every month. Vital reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.

Step 10: Weekly Calls/Meetings Scheduled

It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.

Our Amazing People

When you partner with Vital, you’re partnering with our people. We are a talented mix of strategic visionaries, tech geeks, writers, and designers who love marketing and live life to the fullest. If this sounds like you, we should chat.

Dave Currier Kristin Goodrich Adam Walter