Facebook now lets you put “Like” buttons and other Facebook widgets on your business Web page, so that everyone who will be reminded to like your Facebook page every time they visit. If you have a Facebook page, you must promote it on your homepage–these widgets are a great, graphically appealing way to do that. You can get the plugin in the Facebook Developer’s page here, and there are more advanced tips about adding and tracking social media buttons at Yoast. (Thanks to Vital’s Jesse Rand for the find).
4. Link up with personal pages
Put a link to your business’ Facebook page in the “Something about myself” box under your Facebook profile photo. You can also link to your business Facebook page in a status update using the @ function. Putting an @ before your business name will tag your business page in the post, which will put a link right in your status. (Check out the new stuff we’re up to at @Vital Design!) Encourage the staff of your business to do this too, if they’d like. Also consider using a program like HootSuite or Tweetdeck that will allow you to share news and links to all your social media accounts at once.
5. Mobile connectivity
Fans can link up to your Facebook page from their phones if their phones are verified as a mobile device on their account. You’ll need 25 “likes” and a verified username. Then people can just send a text to 32665 with the words fan (your username). This could work great if you are hosting a mobile event because attendees could like your page from the audience. Texting to Like a page is also useful in TV and radio spots.
What do you think? What strategies have you used to make your Facebook Page a more effective way to communicate with your audience?