3 min read

Bill Lord is running for Twesident


You’ve seen it on the street. In coffee shops. At the grocery store. People frantically thumb-typing on their phones about something. Or someone. Or nothing… All in 140 characters or less. It’s the Twitter.

So what is it, you might ask? Here is a simple explanation from Twitter: “Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

Here’s what my wife said when I tried that explanation on her.

“What are you doing? Who cares what you are doing?”

I was doing a better job of convincing her that Twitter is a complete waste of time than explaining what an extremely powerful social media tool it is. So I told her, “The President does it.” Seems as good an example as any, I thought. “And it helped get him elected.”

While on the campaign trail almost two years ago, then-Sen. Barack Obama first Tweeted, “Thinking we’re only one signature away from ending the war in Iraq.” 3:04 PM Apr 29th, 2007. He was at 500,000 followers a month ago, is at 900,000 now, and will probably have passed a million before this post is up.

“Oh, when are you planning on running?” My wife asked. Did you pick up on the sarcasm? She was laying it on pretty thick.

Next, I tried to show her how Twitter works for the common good by telling her how the Boston police used Twitter this year to communicate during the city’s notoriously awesome St. Patrick’s Day parade. “One goal is to interact in real time with the public during festivals and large-scale events,” the Beantown heat said.

“Will you be making citizen arrests?” she taunted.

But there’s no denying its utility and popularity. Most twitterers simply update their status. Others might include a link to a recent inspiration. Some are using Twitter on a whole different level. Kogi bbq– Korean BBQ To-Go, is a food cart in LA that uses Twitter to tell followers where the cart is in real time. Kogi’s tweets not only lets followers know where lunch is that day, but also puts Kogi bbq in your mind before heading out to lunch. Hmm… bbq pork sounds good. Another is NY’s City Bakerywhich tweets to let you know fresh batches of cookies are out of the oven.

Another good use of Twitter is to get advice by asking questions of everyone and no one in particular. Twitter is great for getting opinions.

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