eBook: The 21 Mistakes Higher Ed Marketers Make with Paid Ads (And How to Fix Them)
Run More Effective Digital Ad Campaigns
Stop Making These Common Paid Advertising Errors
What’s in the eBook?
We dug into hundreds of higher ed paid ad campaigns to uncover 21 common mistakes that lead to overspending and disappointing results. This in-depth guide shares our findings — and gives practical steps to fix your institution’s campaigns and beat the competition.
You’ll learn:
- How to tweak your keyword strategy for more effective Google Search Ads
- The secret to finding new audiences using paid social media advertising
- Best practices for using retargeting ads to boost engagement and conversions
- …and much more!
If your college or university is running paid digital ads, this eBook will give you the tools to improve your campaigns’ performance while lowering costs.