eBook: 15 Higher Ed Website Redesign Mistakes
Don’t Let These Common Mistakes Derail Your Website Redesign Project.
63% of Prospective Students Will Visit Your Institution’s Website Before Taking Action
What’s in the eBook?
Drawn from our experience working with hundreds of colleges and universities, this eBook pinpoints the most common mistakes institutions make when it’s time to redesign their websites — and how to avoid them. A must-read for anyone involved in planning a higher ed website redesign, you learn:
Why function is as important as design
Even some of the biggest names in higher education tend to value attention-grabbing web design over simple functionality. It’s easy to understand why — visual appeal makes a great first impression. But if your prospective students can’t find the information they need, you may never get a second chance to persuade them to apply to your school. The solution? Design that prioritizes both usability and aesthetics.
The truth about how today’s prospective students interact with websites
Staying current with the latest trends and innovations in website design is about more than just looking up-to-date. The new generation of students spends more time on their phones and less time on laptops or desktops — yet it’s surprisingly common for colleges and universities to neglect their website’s mobile experience. We share five essential best practices for mobile-first design to help keep digital natives engaged on their phones.
…and other mistakes that can blow up your budget, tank your search rankings, and more
From getting stakeholders on board to setting up tracking and analytics to measure success, this eBook is packed with practical strategies for ensuring a successful website redesign.