Brand Strategy Services

Great Products and Services Deserve a Great Brand

It’s been said that quality is the best kind of advertising in the world. We agree.

We also know that when you build a great brand, people will choose to buy from you — even if your products or services cost more than the competition’s. They’ll choose your brand without shopping around. They’ll choose to spread the word by recommending your brand to others. And that’s the most powerful, cost-effective form of marketing in the world.

300

Sales Volume of Strong Brands

Revenue Generated by Brand Consistency

Price Premium of Strong Brands

195

Shareholder Return of Strong Brands

Vital’s Approach to Brand Strategy

Branding agencies are as diverse as the companies they represent. Our unique cross-disciplinary approach is based on 6 core beliefs.

#1. Your Brand Is Not Your Name.

You can’t have a brand without a name, but your name alone can’t do all the heavy lifting of your brand. In the end, you and your branding agency must do the work of supporting your name with true brand value that extends across every customer touchpoint.

#2. Your Brand Is Not Your Logo.

Your logo is likely the most recognizable and memorable element of your brand, but even the Nike swoosh means nothing without an awesome product, a strong brand story, and loyal fans who choose to wear the logo with pride.

#3. Your Brand Is a Story.

It bears repeating: Your brand is the story your audience tells themselves and others about why to choose your product or service over your competition. Our job as brand strategists is to tell a value story that’s simple and repeatable, so word spreads far beyond your advertising reach.

#4. Your Brand Doesn’t Exist in a Vacuum.

Beware the agency that spins up a brand without first taking thorough stock of the competitive landscape. Our brand strategists operate under the assumption that, in order to stand out, you need to know who else is after your audience’s hearts and minds.

#5. Your Audience Co-creates Your Brand.

At the end of the day, you have only so much control over how your brand is perceived. Your audience can and will take your brand in new and unexpected directions. If you know how to harness that energy, you can use it to build a stronger brand.

#6. Your Brand Has Measurable Value.

It feels great to have a great brand, but our brand strategists aren’t just here for the good vibes. We are here to help your business grow, connect you to more people who are excited about your brand, and drive down the overall cost of your marketing efforts.

What’s Included in a Comprehensive Brand Strategy Package?

Our agency offers brand strategy services a la carte, or as a comprehensive package that gives you everything you need to refresh, reposition, overhaul, or launch your brand.

Kickoff and Discovery Meetings
Competitor Research
Brand and Product Naming Exercises
Messaging and Positioning Workshops
Message Mapping
Brand Positioning
Audience Personas
Brand Storytelling and Messaging Guidelines
Logo and Visual Identity

Brand Strategy Services We Offer

Our unique approach to building brand equity leverages expertise from our core digital marketing disciplines, from competitor research and positioning to storytelling, messaging, copywriting, and design.

Research & Discovery

Our comprehensive research and discovery package digs deep into the competitive landscape to uncover trends and identify opportunities to define and differentiate your brand.

Audience Personas

We pair market research with stakeholder insights in order to create detailed profiles of the attitudes, goals, emotions, and behaviors that shape your ideal customers’ brand perceptions and preferences.

Brand Naming

Our brand naming process begins by identifying the characteristics of your brand that your audience cares most about, and ends by presenting name options that meet our stringent best practices for relevance, memorability, ownability, and more.

Logo Design & Visual Identity

Our designers and brand identity specialists work with you to refine your existing look and feel, execute a full rebrand, or build a new brand from scratch.

Brand Architecture

Our brand strategists take a holistic view of your business to recommend a brand architecture that will maximize impact and minimize inefficiencies.

Brand Positioning

We help you define a brand positioning strategy that sets you apart and protects you from commodification and would-be copycats.

Brand Messaging

We create comprehensive messaging guidelines that increase your brand's impact through simple, relevant, and repeatable stories that communicate your brand’s differentiating value.

Employer Branding

We apply our storytelling and messaging principles to your internal brand so you can reduce labor costs and turnover while improving your business’ reputation in the marketplace.

Some of our happy brand strategy clients