7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)

Get more clicks at a lower cost with these highly effective but often-overlooked campaign strategies.

Chris Getman, Vital’s Director of Digital Marketing

Jenna Cole, Paid Media Specialist

Are you tired of expensive paid ad campaigns that constantly miss the mark?

It’s a tale as old as time: You invest a significant portion of your university’s marketing budget into running paid media campaigns that deliver lackluster results. More often than not, the prime suspect is a generic, one-size-fits-all approach, when what you really need is something more targeted that speaks to prospective students through every stage of the sales funnel.

If you’ve been burned by costly campaigns that have done nothing to boost enrollment rates, you’re not alone — and we’re here to help you fix that.

What If There Were a Better Approach to Paid Ads for Higher Ed?

There is — and we’ll share it with you in our exclusive webinar, “The 7 Paid Ad Campaigns Universities Should Be Running (But Aren’t).” This webinar will reveal the seven often-overlooked ways higher ed institutions can leverage paid media to attract, engage, and convert prospective students. Best of all, we’ll show you how to structure your paid ad campaigns to get more clicks at a lower cost, so you can allocate your budget more strategically.

Why Is This Webinar A Must for University Marketers?

Countless webinars claim to revolutionize your paid advertising campaigns, but speak without experience or recycle the same strategies. Our approach is different and comes from decades of experience partnering with higher ed institutions to create high-quality paid advertising campaigns that actually increase enrollment rates. 

Here’s why this opportunity is too valuable to pass up:

  • Tailored Solutions: Say goodbye to one-size-fits-all advice. Our strategies are crafted exclusively for universities, ensuring your campaigns resonate deeply with prospective students.
  • Cost-Effective Campaigns: Discover how to maximize your advertising budget with campaigns that not only reach but engage your target audience, reducing wasteful spending, and increasing ROI.
  • Beyond the Basics: Dive into the specifics of creating compelling ads that work across different stages of the student journey, from initial awareness to alumni engagement.

Who Should Watch?

  • University marketing professionals
  • Digital marketing managers in higher education
  • Higher-ed administrators looking to boost enrollment

Watch The Webinar

7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)