Director of Digital Marketing, ca. '12
“I'm not superstitious, but I am a little stitious.
As Director of Digital Marketing, Chris leads a team of strategists and specialists to drive client success for Vital’s many active retainer accounts. A veteran of account management and strategy, Chris has pioneered the company’s proven approach to driving measurable return on investment (ROI) through digital marketing tactics including content marketing, search engine optimization (SEO), and online lead generation.
Over the years, Chris has consulted on digital marketing strategies for some of the biggest brands in the world. He’s widely recognized as an expert in B2B and higher education digital marketing, and he has been a featured speaker at marketing conferences such as the UNH Digital Marketing Conference and New Hampshire UXPA. Chris has also shared his insights as a guest writer on some of the top marketing websites around, including HubSpot and Convince & Convert.
Today, Chris sets the direction for Vital’s culture and operations in addition to his strategic leadership. He writes about agency life on his well-known blog, The Agency Arsenal.
Outside of work, Chris is an avid music fan and an accomplished guitarist. In his free time, you can find him enjoying life with his energetic young family.
Awards & Certs
- Google Analytics
- HubSpot Inbound Certification
- Magento Solution Specialist
- Joined Vital '12
- Measured Progress
- University of New Hampshire
A brief history at Vital
- I have driven 20 miles for a donut (worth it).
- I commissioned a punk band to write a song for an anniversary gift.
- I'm a big fan of cover songs.
Hanging with Family