Vital Is the PPC, SEO, and Website Agency
Trusted by The World’s Top Higher Ed Institutions
Providing Paid Media Management, Website Design and Development, Creative Agency Services, and SEO services since 2001. Unlike other agencies, Vital works to understand how your institution works and provides plans that are custom to you
Schools we’ve Helped
Ready to Boost Enrollment Like Crazy?
In the hyper-competitive higher education market, you know that success depends on standing out to the right students at the right time. Vital combines deep expertise in higher education marketing with innovative digital strategies that drive measurable results.
Here’s why we’re the partner that universities trust to thrive in an evolving market:
- Proven results: Increase inquiries, qualified applications, and accepted offers with targeted digital strategies.
- Tailored approach: We create customized solutions based on your institution’s unique goals and audience.
- Expertise in higher ed: Our experience spans a variety of institutions, including selective liberal arts schools, regional universities, online colleges, and more.
- Holistic strategy: From SEO and CRO to paid media, we integrate cross-disciplinary tactics to ensure cohesive, effective campaigns.
- Dedicated to growth: We help expand your applicant pool, reduce “summer melt,” and strengthen your academic programs’ visibility.
Ready to take your school’s digital presence to the next level? Request a proposal today and join the growing list of institutions that trust Vital to deliver results.
Higher Education Digital Marketing Services We Offer
Our unique, holistic approach to higher education digital marketing applies cross-disciplinary expertise to meet your enrollment and other marketing goals — so no matter your school’s specific tactical needs, you get a strategic framework that’s more than the sum of its parts.
Digital Marketing Strategy
Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.
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Website Design & Development
Your college or university’s website should be the foundation of your digital marketing strategy. We design and build websites that attract, engage, and convert prospective students, influencers, donors, alumni, and other important online audiences, to ensure that your school thrives during challenging times. Learn More
Search Engine Optimization (SEO) Services
Your college or university’s website should be the foundation of your digital marketing strategy. We design and build websites that attract, engage, and convert prospective students, influencers, donors, alumni, and other important online audiences, to ensure that your school thrives during challenging times. Learn More
Pay-per-click (PPC) Management Services
Pay-per-click (PPC) advertising for higher education is expensive and tough to get right. We help schools turn the challenges of PPC into a competitive advantage through an innovative approach that harnesses cross-platform data to drive ad engagement and conversions while lowering costs. View our Google Search Ads Management and Meta Ads Management Services. Learn More
Content Marketing
Tomorrow’s students consume more content online than any previous generation. Our content marketing for higher education services are based on a strategic framework that lets you identify, create, and capitalize on high-impact content opportunities that deliver real, measurable return on investment. Learn More
Email Marketing
Turn leads into enrollments with email lead- and yield-nurture campaigns that offer real value to your prospective students at every point in their buyer’s journey. Our email marketing strategy for higher education delivers targeted content to increase engagement, build trust, and pave the way to more accepted offers. Learn More
Video Production Services
Not only is video the medium of choice for many of tomorrow’s students, it is also proven to increase website engagement and maximize SEO. Our video production services for colleges and universities range from animation and documentary styles, to lifestyle, drone, and b-roll footage, so you can deliver more of the content your audience craves. Learn More
Social Media Services
Social media can be a gold mine for connecting with prospective students — or it can be a black hole for your marketing budget. We help schools understand where, when, how, and why to use social media to boost enrollment without wasting time or money on outdated efforts that won’t pay off with the next generation of students. Learn More
Custom Paid Advertising Plans for Your University
Unlike other agencies, Vital works to understand how your institution operates and what’s important to your audience. We create plans customized for you and your students through:
- Dedicated discovery sessions to learn your brand
- Competitor ad strategy audit report & presentation
- Interviews with key stakeholders at your institution
- Brand storytelling expertise
- Collaborative design process based on brand guides
- Feedback loops for continuous improvement
- Persona development exercises
- Weekly & monthly reports customized to your KPIs
Recognition for our work in Higher Education
Paid Advertising Platforms We Support
Google Search Ads Management
Capture high-intent audiences actively searching for higher ed opportunities. A high-conversion rate approach that works well in the competitive higher education marketing space.
YouTube Ads Management
Tell your story and raise brand awareness in the second-largest search engine after Google. YouTube offers broad reach and is a great way to engage prospects.
Google Display Ads
Make use of image-based ads that are great for building brand recognition across diverse platforms. A powerful tool for retargeting prospects who have visited your site, keeping your school top-of-mind.
Meta Ads Management
Launch highly targeted advertising across Facebook and Instagram, two of the largest social platforms. Detailed demographic data allows you to target based on behaviors, interests, previous engagement, and more.
TikTok Ads Management
Short, snappy, and optimized for mobile engagement, TikTok ads are all about organic-looking content that can quickly adapt to viral trends. Create entertaining and engaging video content perfect for GenZ and younger audiences.
LinkedIn Ads
When you want higher-quality leads by targeting working professionals based on industry, job title, current employment, or previously earned degrees. A powerful tool for graduate programs to reach out to prospects, with features that allow for direct communication.
OTT Ads
Over the Top Ads are shown on streaming platforms (such as Hulu, Roku, or Disney+) during streaming breaks. OTT ads combine the reach of TV advertising with the precision targeting of digital ads.
Remarketing Ads (GDN, FB, Instagram, TikTok, LinkedIn, OTT, etc.)
Reach out to prospects who have previously interacted with your content but haven’t converted. Remarketing campaigns can cross across multiple platforms, meeting your prospects in whatever channels they’re using.
Ready for a Website Proposal?
Let’s talk about how we can boost your enrollment and add more value to your website!