Digital Marketing

Search Engine Optimization Services that Drive Business Value

Get found online with a data-driven, holistic search engine optimization (SEO) strategy that prepares you for the new future of AI-powered search.

This Is Not Your Mom’s SEO Strategy Game.

No offense to your mom, but SEO has changed a lot since the days of simplistic keyword stuffing and link farming tactics. Today’s SEO strategy demands a multifaceted approach that encompasses quality content, strategic distribution, user-centric design, information architecture, and AI-friendly tactics. 

With over 20 years of experience and a future-focused philosophy we can help you identify what works, toss out what doesn’t, and build a sustainable SEO plan that will keep you miles ahead of the competition.

We’ve Worked With

How Do Our SEO Services Work?

When it comes to driving organic traffic to your website through SEO strategy, we take a “crawl, walk, run” approach that meets you where you’re at and sets your business up for long-term success.

From meticulous keyword analysis to seamless user experience design, we tackle your company’s biggest SEO challenges right alongside you.

  • Auditing & Discovery. The first step to SEO success is understanding your website’s current strengths and limitations. We take stock of everything from the technical structure of your site to your pages’ keyword rankings so we can make a plan that delivers results.
  • Goals & Objectives. We work with you to set both short- and long-term goals for improving your site’s organic rankings and driving more traffic. Then, we make a plan to meet those goals — starting with the low-hanging fruit and building to a comprehensive, ongoing SEO strategy.
  • Budgeting & Execution. Once we know your SEO starting point and where you need to go, we work within your budget to plan and execute the most impactful tactics on a monthly, quarterly, and yearly basis.
  • Future-Proofing & Continuous Improvement. Our SEO experts are dedicated to staying ahead of the constantly changing search landscape. We never stop testing, measuring, and tweaking our tactics to align with up-to-the-minute best practices — especially as AI-generated content and AI-driven search becomes the norm. 


Increase in Organic Website Traffic


Increase in Website Leads


Increase in Keywords Ranked on Page One



Our SEO Tactics

From technical SEO to on-page search factors, we enhance your website’s visibility and ranking on search engine results pages (SERPs).

We help improve your website’s ranking for the keywords and phrases most relevant to your business, so you get more high-quality traffic.

Through in-depth research and site audits, we ensure your content targets the right audience at the right stage of their buyer’s journey to drive engagement and increase conversions.

We help you win high-quality inbound links that enhance your website’s authority and credibility.

We establish your brand as an authority in your industry by engaging and attracting your target audience with valuable and relevant content.

We’ll implement a strategic plan for your blog content to
drive traffic, engage users, and solidify your brand’s voice and expertise.

Vital’s Approach to SEO Services

As a full-service digital marketing and website design agency, we leverage multi-platform data and insights to dramatically improve SEO results.

1. Build a Strong Foundation

First things first: If your website doesn’t follow technical and U/X best practices, all the content creation and on-page SEO in the world won’t help your rankings. We work with you to plan and execute site improvements for short-term impact and long-term success.

2. Know Your Audience — and Your Competition

What are your ideal customers searching for when they’re looking for the products, services, or solutions you provide? What keywords are your competitors targeting? We do the research to answer those questions — and find new opportunities for you to hone your SEO edge.

3. Drive Full-funnel Traffic

We want you to rank as high as possible for high-intent, bottom-of-the-funnel keywords. But unlike most SEO agencies, we recognize that these searchers represent a tiny fraction of your long-term potential business — and we specialize in SEO tactics that get more people to your site at every stage of the buyer’s journey.

4. Give Them Something to Talk About

Getting new visitors to your site is one thing. Giving them truly valuable, search-optimized content to ensure that they engage with your brand and stick around long enough to convert to leads is another. Our SEO copywriting team is simply brilliant at harnessing your team’s subject-matter expertise to create rich content that drives clicks, builds brand loyalty, and ultimately increases sales.

5. Connect Your Channels

If you aren’t equipped for full-funnel, omni-channel marketing attribution, you’re missing valuable opportunities to maximize SEO results. At Vital, we build data and reporting feedback loops that enable us to learn from every marketing initiative and double down on what works.

6. Make Friends With the Robots

Artificial Intelligence (AI) holds tremendous potential to change how people search and interact with content online — and to empower SEO specialists to do more, faster. As a human-powered, AI-enabled digital marketing agency, we harness AI to deliver the data and insights we need to continually improve our SEO game, while never compromising on the quality of our content.

Essential Reading

Ebooks: How Do I Rank Higher in Search Engines?

This ebook contains answers to the 26 most-common questions people have about increasing their search engine rankings. It also covers the common mistakes that get websites penalized by Google. A must-read ebook for anyone managing a digital marketing strategy.

SEO Services Structure

We serve the vast majority of our SEO clients within our holistic digital marketing program, which is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom SEO strategy plan to reach your business goals, and then we build your foundation.


We perform a comprehensive audit of your current SEO and digital marketing efforts to uncover what’s working and what needs work. Armed with our findings, we evaluate your competitors’ keyword rankings to find untapped opportunities.


We use this insight to build a customized plan based on your company, your competition, your industry, and your goals. Our initial strategic plan outlines the SEO tactics we’ll implement over the following 12 months.

Building your foundation

Next, we start building that all-important digital marketing foundation. If it’s broken, incomplete, or non-existent, we fix and optimize it. We take a deliberate approach that enables us to start with quick SEO wins while tackling longer-term initiatives for results that keep improving over time.

How do we track progress?

We work with you to define your website’s architecture, navigation, and other critical aspects of user experience (UX) design.

Who do I work with?

You will have a full team of digital marketing professionals dedicated to your business. Depending on the breadth of services you access through your retainer, your team will include an account manager, digital marketing strategist, SEO specialists, content strategists, copywriters, and more.

The Investment

The pricing structure for your digital marketing strategy is designed to maximize ROI.

A typical SEO client works with Vital on a monthly basis and invests between $5,000 and $25,000 per month into their comprehensive digital marketing program, including SEO and other complementary initiatives. The investment level determines how many hours per month are available for our team to develop and execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to achieve them.

The Results

Our SEO clients have seen notable lead and revenue growth over the years. Here are just a few case studies that provide a step-by-step breakdown of how our digital marketing program contributed to business growth.

Want to Get an SEO Services Proposal from Vital?

Thousands of people are searching for your services every day. Let’s help them find your business with an SEO strategy that works for you.