CIA | Website

CIA | Website

Scope

Overview

Vital Design partnered with the Culinary Institute of America (CIA) to create a newly branded, easy-to-manage website on WordPress. The new website needed to showcase CIA as the top culinary institute while highlighting the traditional college experience it offers to its students.

Menu Options

The primary objectives of this project included:

  • Creating a fun, easy-to-navigate site that resonates with the undergraduate audience
  • Ensuring the new site reflects the CIA’s prestigious status as a highly accredited culinary school
  • Implementing CIA’s new branding throughout the site
  • Providing a backend that is easy for the CIA team to maintain and update

Digging In

For the first course, we conducted extensive interviews with the CIA team to understand their unique differentiators and goals for the new website. This enabled us to create design mockups that embodied CIA’s new branding and mission while centering the engaging user experience. 

Our development team built the site on WordPress (our favorite CMS), which ensures ease of navigation and backend management. Meanwhile, our writing team helped refresh the outdated copy, and our designers tweaked the navigation elements to align with modern web standards and user expectations.

We worked closely with the CIA team throughout the entire process to ensure the new site met their needs and expectations. 

Palate Cleanser

By leveraging our team’s expertise and close collaboration with the CIA, we delivered a website that not only met but exceeded the client’s expectations, enhancing their digital presence and making site management a breeze for the CIA team

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