Email Marketing is an Essential Part of a Content and Digital Marketing Strategy
Vital develops, builds and manages branded email blasts to your prospects and clients. Trying to clutter-bust your client’s and prospect’s email inbox takes great content, catchy headlines and enticing graphics. At Vital, we’re experts at creating HTML-based emails with subject lines that convert. We are email marketing consultants and pride ourselves on the metrics that prove our worth. We consistently achieve above average open rates, click-throughs and can even help build your subscription-based email list. We use tried and true email marketing strategies that breathe life into campaigns and create optimum engagement.
These days, it’s not enough to post a blog post and hope your audience gets the message that it’s live. An RSS-fed email, sent at the optimal time, will make sure that your message is heard. You don’t have to do a thing — just program your ESP (Email Service Provider) to work automatically, set it and forget it. These days, the big name ESPs are creeping closer and closer to automated marketing solutions, making your email marketing smarter than ever at a fraction of the cost. But you might need a little help harnessing these advanced functionalities, and that’s where Vital comes in.
Our email marketing team whips ESPs into shape for fun, has already gone through the process for several diverse clients with varying ESPs and would love to do the same for you. Vital does it all: we optimize your lists, weed out duplicates or inactive subscribers (which can hurt your domain’s reputation), craft beautifully-designed and engaging emails, test subject lines to find the best ones, and make sure that all the back-end functionality and automations are functioning in tip-top shape. We then measure, analyze, adjust and use that information to keep getting better results, every time.
Lead nurture is another hot topic in today’s email and marketing automation world. Our team can help you create the content, build the strategy and do the email marketing automation that will take your strategy to the top. We do email marketing consulting on a campaign/project basis, and also run email marketing as part of an ongoing retainer for our content and Digital marketing clients.
Whether you’re promoting an offer or simply reminding clients of your brand, Vital can help you create an effective email marketing and marketing automation strategies that will integrate with your website and brand.
Email marketing that breaks through the inbox
- MailChimp, Constant Contact, ExactTarget, Hubspot and more
- HTML Email Designs
- RSS-Fed Emails
- Automated Marketing and Lead Nurture
- Custom Email Templates
- Subscription-Based List Building
- Reporting and Analysis
with higher open rates, more click-throughs, and engaged subscribers.