We Build Brands that Work
Claim your place in the market with a brand that sets you apart from the competition and inspires raving fans.
Great Products and Services Deserve a Great Brand
It’s been said that quality is the best kind of advertising in the world. We agree.
We also know that when you build a great brand, people will choose to buy from you — even if your products or services cost more than the competition’s. They’ll choose your brand without shopping around. They’ll choose to spread the word by recommending your brand to others. And that’s the most powerful, cost-effective form of marketing in the world.
Sales Volume of Strong Brands
Revenue Generated by Brand Consistency
Price Premium of Strong Brands
Shareholder Return of Strong Brands
Vital’s Approach to Brand Strategy
Branding agencies are as diverse as the companies they represent. Our unique cross-disciplinary approach is based on 6 core beliefs.
Beware the agency that spins up a brand without first taking thorough stock of the competitive landscape. Our brand strategists operate under the assumption that, in order to stand out, you need to know who else is after your audience’s hearts and minds.
At the end of the day, you have only so much control over how your brand is perceived. Your audience can and will take your brand in new and unexpected directions. If you know how to harness that energy, you can use it to build a stronger brand.
It feels great to have a great brand, but our brand strategists aren’t just here for the good vibes. We are here to help your business grow, connect you to more people who are excited about your brand, and drive down the overall cost of your marketing efforts.
What’s Included in a Comprehensive Brand Strategy Package?
Our agency offers brand strategy services a la carte, or as a comprehensive package that gives you everything you need to refresh, reposition, overhaul, or launch your brand.
- Kickoff and Discovery Meetings
- Brand and Product Naming Exercises
- Message Mapping
- Audience Personas
- Logo and Visual Identity
- Competitor Research
- Messaging and Positioning Workshops
- Brand Positioning
- Audience Personas
- Brand Storytelling and Messaging Guidelines
Brand Strategy Services We Offer
Our unique approach to building brand equity leverages expertise from our core digital marketing disciplines, from competitor research and positioning to storytelling, messaging, copywriting, and design.
Research & Discovery
Our comprehensive research and discovery package digs deep into the competitive landscape to uncover trends and identify opportunities to define and differentiate your brand.
We pair market research with stakeholder insights in order to create detailed profiles of the attitudes, goals, emotions, and behaviors that shape your ideal customers’ brand perceptions and preferences.
Our brand naming process begins by identifying the characteristics of your brand that your audience cares most about, and ends by presenting name options that meet our stringent best practices for relevance, memorability, ownability, and more.
Logo Design & Visual Identity
Our designers and brand identity specialists work with you to refine your existing look and feel, execute a full rebrand, or build a new brand from scratch.
Our brand strategists take a holistic view of your business to recommend a brand architecture that will maximize impact and minimize inefficiencies.
We help you define a brand positioning strategy that sets you apart and protects you from commodification and would-be copycats.
We create comprehensive messaging guidelines that increase your brand’s impact through simple, relevant, and repeatable stories that communicate your brand’s differentiating value.
We apply our storytelling and messaging principles to your internal brand so you can reduce labor costs and turnover while improving your business’ reputation in the marketplace.
Some of our happy PPC Clients
Want to Get a Brand Strategy Proposal from Vital?
Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.