Web Strategy

WordPress Website Design & Development

Building beautiful sites that drive results.

As a leading Wordpress web design company, Vital builds custom websites that generate leads and drive profits.

Every WordPress web design and development project our company takes on is 100% customized, without the use of cookie-cutter themes or page builders. We use the WordPress Block Editor to build sites that serve as the foundation for our clients’ digital marketing strategy — so they don’t just look good, they are optimized to drive traffic, engage users, and generate leads and sales.

Years of Web Design Experience
WordPress Sites Built
Web Design Awards Won
Of the Web Powered by WordPress

Custom WordPress Design & Development Services Offered

Search Engine Optimization (SEO)

We’ve seen website traffic tank after a new launch because the team behind the development process didn’t prioritize SEO from the start. We make SEO a top priority as soon as your project kicks off.

  • Keyword research
  • Competitor analysis
  • Site speed optimization
  • Link-building & technical SEO

Conversion Rate Optimization (CRO)

Using heat maps, analytics, session recordings, and other tools, we take a data-driven approach to CRO.

  • CRO audits
  • Website copy optimization
  • Call to action (CTA) optimization
  • Chatbots, exit overlays, & premium content downloads

Mobile-first Website Design

With more and more website traffic coming from mobile devices, we apply mobile-first design principles to ensure that your site looks and performs great on all devices.

  • Simplified navigation design
  • Mobile-friendly page layout
  • Fast-loading content
  • Progressive enhancement for larger screens


Attract and engage your audience with rich, relevant copy that converts.

  • Optimized homepage copy
  • Subject-matter expert interviews
  • New & updated page copy
  • Headlines & calls to action (CTAs)

Multisite & Multilingual Development

If you need a website built for multiple regions (multisites) or languages (multilingual), our developers can structure a unified WordPress solution to make your life easy.

  • Customized website structure
  • Centralized WordPress platform
  • U/X design
  • Easy navigation by user preference

Accessibility & Data Privacy Essentials

We ensure that your website is built to the highest standards of accessibility and data privacy compliance.

  • Web Content Accessibility Guidelines 2.0 (WGAC 2.0 AA)
  • The Americans with Disabilities Act (ADA)
  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)


To ensure you get the most out of your new site’s marketing capabilities, we build custom integrations with just about any platform, software, or tool you need.

  • CRM integrations
  • HubSpot and other marketing automation platforms
  • Learning management systems (LMS) and student information systems (SIS)
  • Google analytics and other data integrations

WordPress Website Hosting & Maintenance

We offer hosting and proactive, ongoing maintenance retainers to all of our WordPress website clients.

  • Secure, reliable hosting with WP Engine
  • Platform upgrades & installations
  • Bug scanning, troubleshooting, & fixing
  • Proactive, scheduled maintenance checks

What’s Included in a WordPress Design & Development Project?

No two website projects are exactly alike, but we apply a systematic approach that allows us to knock it out of the park for every client. You’ll get:

  • An all-hands-on-deck kickoff meeting
  • A dedicated account manager
  • Discovery & research
  • SEO & CRO audits
  • Keyword research
  • Sitemapping
  • Regular status calls/meetings

Our Agency’s Approach to Custom WordPress Web Design

At Vital, we are WordPress obsessed. The vast majority of our client sites are custom-built using the WordPress Block Editor. And our focus on backend usability empowers your internal, non-technical teams to keep growing and improving your site even if Vital isn't in the picture. Here are the core beliefs that drive our process:

#1. Your Website Is the Foundation of Your Digital Marketing Strategy.
Every custom WordPress site we build is designed to support and enhance digital marketing activities that drive traffic, generate leads, and grow revenues.
#2. Your WordPress Website Is a Profit Generator, Not a Sunk Cost.
Your website can and should deliver a clear, measurable return on investment (ROI) in the form of qualified leads and increased sales.
#3. Website Strategy Drives Everything We Do.
Before we create a single design element or write a line of code, we collaborate with you to establish your website’s core strategy.
#4. No Third-party Themes, No Page Builders, No Nonsense.
We build sites that are 100% customized for our clients’ needs, with none of the junk code and performance issues of themes and page builders.
#5. Design for Mobile First.
We design websites with the smallest screen in mind and scale up from there, so you can be sure your mobile conversion rate is as high as possible.
#6. Websites Must Be Easy to Use — for You and Your Visitors.
One of the main reasons we choose to build custom in WordPress is the ease-of-use it delivers on the backend. That’s a must-have, not a nice-to-have.
#7. Your Website Should Grow With Your Business.
Our WordPress websites are designed to be flexible, scalable, and easy-to-use so your team is empowered to add and update marketing pages without needing technical expertise.
#8. Follow Web Design Best Practices, Not Trends.
We have been in the WordPress web design business long enough to know that design trends come and go, but usability and performance drive long-lasting results.
#9. Websites Must Be Secure & Accessible to All.
We build to the highest standards of data privacy and accessibility without compromising your site’s aesthetic appeal or usability.

Essential Reading

15 Questions to Ask Before You Redesign Your Website

This 35-page guide will teach you everything you need to know before starting a website redesign project, including how to avoid the risks of a redesign and how to maximize the lifetime value of your investment.

Get the eBook

WordPress Website Design & Development Process

Our unique, proven process ensures that the countless details that go into building a website drive toward a common goal: creating the foundation for your digital marketing success.

Step 1: Questionnaires
We gather all the information we need to get started, including your brand and website status quo and where you’d like to go from here.
Step 2: Kickoff Meeting
You meet the key players on your team and we talk through the fundamentals of your site’s strategy, design, content, and technical needs.
Step 3: Site Audits & Discovery
Our specialists audit your site’s SEO, CRO, and technical performance, along with brand messaging and competitor research.
Step 4: Site Planning
We work together to define your site’s architecture, menu structure, and other critical aspects of user experience design.
Step 5: Site Design
Our design team creates a design system that defines the elements of your website’s look and feel.
Step 6: Content Population
We collaborate with you to aggregate, curate, and/or produce all necessary website content, including copywriting, photography, iconography, etc.
Step 7: Website Development
Our highly experienced development team transforms the design elements and content assets into a beautiful, functional, easy-to-use site.
Step 8: Hosting, Maintenance, and Support
Post-launch, we offer dedicated hosting, maintenance, and support services, as well as digital marketing and project-based retainers to maximize the long-term value of your site.
Some of our happy Clients

Ready to Get Started?

Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.

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