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Digital Marketing for Manufacturers

Increase sales and revenue with digital marketing strategies that meet today’s manufacturing customers where they are — online.

Manufacturing Companies we’ve Helped

Manufacturing Marketing Services We Offer

We’ve been partnering with manufacturing companies for over 20 years — long enough to know that traditional B2B marketing leaves behind the majority of customers who prefer to begin their buyer’s journey online. Our deep expertise across digital platforms and marketing disciplines leads to a unique, holistic approach to manufacturing digital marketing that delivers dramatically higher returns on investment (ROI) than typical agencies that silo their services.

Digital Marketing Strategy

The current generation of decision-makers involved in choosing manufacturing solutions is made up of roughly 50% digital natives. We specialize in helping manufacturers take a big-picture strategic approach to digital marketing to maximize return on investment (ROI) and avoid wasting time or money on tactics that don’t pay off.

Search Engine Optimization (SEO) Services

Today’s searchers are tomorrow’s leads and sales. We help manufacturing companies get found online through an innovative approach to SEO that has helped dozens of our manufacturing clients win top spots on the search engine results page (SERP) for high-value keywords.

Paid Digital Media Services

Get more clicks and conversions for your PPC spend. Our PPC specialists apply cross-disciplinary, data-driven learning to maximize return on investment (ROI) for our manufacturing marketing clients — all while mining your campaigns for insights that drive more successful digital marketing strategies across platforms.

Website Design & Development

Your website is the foundation for your manufacturing company’s digital marketing strategy. We specialize in building beautiful sites that maximize lead generation through strategic site architecture, intuitive user experience (UX), and design and content best practices — no matter how complex your offering is.

Content Marketing

Content marketing costs 62% less than traditional marketing, and generates three times the leads for B2B companies. Our manufacturing content marketing strategists create buyer personas, interview key stakeholders, sales teams, and customers, and conduct thorough competitive research — all to craft compelling brand and product stories that will resonate with your buyers.

Email Marketing

Turn marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through automated email lead-nurture campaigns. Our data-driven email marketing strategies and processes make the most of your online leads, resulting in more engagement with your brand, more sales inquiries — and ultimately more sales.

Video Production Services

Video is marketing gold — and it offers a particularly rich opportunity for manufacturers looking to beat the competition. From product videos to factory tours to practical how-to series, we help our manufacturing clients boost their SEO, improve customer engagement, and generate direct leads through marketing video production.

ECommerce Marketing Services

It seems counterintuitive, but our manufacturing clients see huge gains in search traffic, leads, and ultimately sales through developing eCommerce functionality — even if their products or sales processes are too complex for customers to actually complete sales online. Whether you sell directly online or not, it’s worth a conversation about how eCommerce can help you meet your marketing and sales goals.


Organic website traffic


Quote requests via website


Cost-per-lead in PPC


eCommerce sales year-over-year

Who We Serve

We specialize in helping manufacturing companies market their products to B2B customers online. Here’s a sample of the types of companies we’ve successfully partnered with.

  • B2B Manufacturing
  • Industrial
  • Construction
  • Packaging
  • Building Materials
  • Heavy Equipment Manufacturing
  • Heavy Equipment Manufacturing
  • Medical Equipment
  • Lab & Scientific Equipment
  • Footwear & Apparel Components
  • Electrical Components
  • Food Ingredients & Supplements

Our Work

Kind words from a few happy clients

We’ve been a digital marketing client for years. Since partnering with Vital, it amazes me how our KPIs trend up and to the right year after year, including the most important one: sales.

Stefa Normantas

Marketing Director, Texture Plus

We came to Vital because we wanted our company to appear on the first page of the search engine results. We didn’t have the in-house marketing expertise to create a dynamic website, assist with content creation, and navigate our way up the search engine results. Years later, I can say that Vital consistently exceeds expectations with all of our digital marketing needs.

Arthur Trapotsis

President and CEO, Consolidated Sterilizer Systems

Recognition for Our Work in Manufacturing

Essential Reading

Templates: Marketing Plan Templates

When a marketing plan is done right, it can be one of the most valuable assets your marketing department has. That’s why we created a marketing plan template to help you plan and track throughout the year.

Manufacturing Marketing Challenges We Solve

Changing buyer demographics and behaviors call for solutions built for the future of B2B manufacturing marketing and sales. Here are a few common challenges our team solves every day for our manufacturing clients.

If you’re only focused on late-stage leads, you’re missing out on huge numbers of potential buyers who aren’t yet ready to contact sales. Our digital marketing strategies for manufacturing ensure that you offer value to your potential customers from the moment they’re aware of a problem your company solves, to the moment your sales team closes the deal.

No matter how complex or specialized your offering is, our creative content and design team can translate it into a benefit-focused story that will resonate with your customers — and change the conversation from cost and features only to the underlying value of your brand. And that’s what sets you apart from competitors and allows you to overcome the challenges of parity and commodification.

Search engine optimization (SEO) can be a complicated task for manufacturers whose business goals depend on maximizing the right kind of website traffic. We help our manufacturing clients boost their search rankings for both highly specific, product-focused keywords and long-tail terms that allow brands to connect with (and convert) potential buyers who haven’t yet determined their needs.

Lead generation is the heart of any manufacturing company’s digital marketing strategy. We understand that all the traffic in the world doesn’t mean a thing to your business if website visitors don’t convert to leads — and we’ve got a plan for that. Our conversion rate optimization (CRO) strategists help manufacturers move beyond the “Contact Us” form to develop attractive, low-friction conversion opportunities up and down the funnel.

In an industry with typically long, complex sales cycles and risk-averse customers, trust is everything. In fact, 70% of buyers say reputation is the most important factor when choosing a manufacturing partner. At Vital, we’ve got trust down to a science, and we’ll help you determine exactly what metrics, testimonials, and other validation points are most impactful for your audience — as well as where, when, and how to leverage them in your marketing messages.

While some B2B manufacturers already offer online shopping experiences, many have been slow to make the shift to eCommerce — and for good reason. Not only have previous generations of manufacturing customers preferred to work directly with sales reps, we also partner with many manufacturers whose products, services, and solutions are simply too complex for “click and pay” shopping carts. For these clients, we’ve had great success building eCommerce functionality that allows buyers to fully research and compare offerings in an online store-like environment, while retaining more traditional sales processes to close deals.

All too often, digital marketers focus only on attracting and converting new customers — when, for many manufacturers, the most important metric of success is the length of the customer relationship. We help our manufacturing clients stay engaged with existing customers through email, content marketing, and other digital marketing tactics that ensure your brand’s place as an indispensable partner for their own business needs.

More leads are great, but how do your forms integrate with your customer relationship management (CRM) system? What about the customer behavior data gained through PPC and other digital marketing channels? How do you connect it all to your existing business intelligence tools to get the actionable insights you need? We take a back-to-basics approach to our tech stack that eliminates distractions from ineffective tools and focuses on getting your most important systems to communicate so you can make more informed marketing and operational decisions

Your manufacturing business has to continually evolve to meet changing customer demands and market conditions. Your digital marketing strategy, too, must balance long-term vision with flexibility and scalability. From our systems-based approach to website design to our devotion to staying on top of ever-changing SEO and PPC best practices, everything we do is designed to make our manufacturing digital marketing strategies as nimble as you are.

Why choose Vital as your manufacturing digital marketing partner

A deep understanding of your customers. Expertise in digital marketing for manufacturing companies. A comprehensive approach that gets results.

  • Dramatically increase qualified online leads
  • Outrank the competition for SEO
  • Automate marketing activities to increase ROI
  • Build brand loyalty, equity, and trust
  • Nurture leads throughout the sales cycle
  • Capture more early- and mid-stage prospects
  • Drive sales through eCommerce functionality

Our Process

We combine manufacturing expertise with a foundation in digital marketing for some of today’s most innovative B2B brands across industries to create a highly effective approach to generating more leads, driving sales, and increasing revenue.

Step one: Intake and assessment

Our manufacturing marketing specialists take stock of your digital marketing performance with a baseline assessment of your current online presence and marketing activities.

Step two: Discovery and research

We conduct a thorough discovery into your company’s brand, your digital marketing goals, your customers, and your major competitors.

Step three: Plan the work

Based on your goals and your budget, we create a plan for building your digital marketing foundation and a monthly calendar for tactical deployment, with key performance indicators (KPIs) to define and measure success.

Step four: Work the plan

Our team of strategists, designers, developers, and writers partners with your internal marketing team to create digital assets, build your content library, and execute your plan.

Step five: Measure, improve, repeat

We measure and report on your customized KPIs weekly and use the data to adjust tactics and improve performance. Our expertise allows us to balance the patience necessary for long-term improvements with the agility to respond immediately to fast-moving metrics.

Why is Digital Marketing Important for Manufacturing

As of 2020, close to half of all B2B buyers are digital natives. As your target audience changes, so must your marketing strategy — or you risk becoming invisible to the very people who are looking for the solutions your manufacturing business offers. Add that to:

Add that to:

And those are just a few of the reasons the need for effective digital marketing for manufacturing is more urgent than ever. Best-in-class digital marketing can transform your manufacturing business. Done right, it will reinforce your brand’s reputation as a trusted partner, while generating and nurturing the leads you need.

The manufacturing marketing agency that combines fanatical discipline with inspired creativity

The Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.

Let’s Talk

Ready to start your manufacturing company’s digital marketing or website redesign project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.

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