Digital Marketing Strategy
How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]
Written by: Chris Getman
Digital Marketing
A Guide to Branding for Manufacturers (+5 Tips for Getting Started)
Written by: Chris Getman
Digital Marketing Strategy
Written by: Chris Getman
Digital Marketing
Written by: Chris Getman
INDUSTRIES
Increase sales and revenue with digital marketing strategies that meet today’s manufacturing customers where they are — online.
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Manufacturing companies we’ve helped
We’ve been partnering with manufacturing companies for over 20 years — long enough to know that traditional B2B marketing leaves behind the majority of customers who prefer to begin their buyer’s journey online. Our deep expertise across digital platforms and marketing disciplines leads to a unique, holistic approach to manufacturing digital marketing that delivers dramatically higher returns on investment (ROI) than typical agencies that silo their services.
The current generation of decision-makers involved in choosing manufacturing solutions is made up of roughly 50% digital natives. We specialize in helping manufacturers take a big-picture strategic approach to digital marketing to maximize return on investment (ROI) and avoid wasting time or money on tactics that don’t pay off.
Today’s searchers are tomorrow’s leads and sales. We help manufacturing companies get found online through an innovative approach to SEO that has helped dozens of our manufacturing clients win top spots on the search engine results page (SERP) for high-value keywords.
Get more clicks and conversions for your PPC spend. Our PPC specialists apply cross-disciplinary, data-driven learning to maximize return on investment (ROI) for our manufacturing marketing clients — all while mining your campaigns for insights that drive more successful digital marketing strategies across platforms.
Your website is the foundation for your manufacturing company’s digital marketing strategy. We specialize in building beautiful sites that maximize lead generation through strategic site architecture, intuitive user experience (UX), and design and content best practices — no matter how complex your offering is.
Content marketing costs 62% less than traditional marketing, and generates three times the leads for B2B companies. Our manufacturing content marketing strategists create buyer personas, interview key stakeholders, sales teams, and customers, and conduct thorough competitive research — all to craft compelling brand and product stories that will resonate with your buyers.
Turn marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) through automated email lead-nurture campaigns. Our data-driven email marketing strategies and processes make the most of your online leads, resulting in more engagement with your brand, more sales inquiries — and ultimately more sales.
Video is marketing gold — and it offers a particularly rich opportunity for manufacturers looking to beat the competition. From product videos to factory tours to practical how-to series, we help our manufacturing clients boost their SEO, improve customer engagement, and generate direct leads through marketing video production.
It seems counterintuitive, but our manufacturing clients see huge gains in search traffic, leads, and ultimately sales through developing eCommerce functionality — even if their products or sales processes are too complex for customers to actually complete sales online. Whether you sell directly online or not, it’s worth a conversation about how eCommerce can help you meet your marketing and sales goals.
We specialize in helping manufacturing companies market their products to B2B customers online. Here’s a sample of the types of companies we’ve successfully partnered with.
Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.
Changing buyer demographics and behaviors call for solutions built for the future of B2B manufacturing marketing and sales. Here are a few common challenges our team solves every day for our manufacturing clients.
A deep understanding of your customers. Expertise in digital marketing for industrial and manufacturing companies. A comprehensive approach that gets results.
We combine manufacturing expertise with a foundation in digital marketing for some of today’s most innovative B2B brands across industries to create a highly effective approach to generating more leads, driving sales, and increasing revenue.
As of 2020, close to half of all B2B buyers are digital natives. As your target audience changes, so must your marketing strategy — or you risk becoming invisible to the very people who are looking for the solutions your manufacturing business offers. Add that to:
Add that to:
And those are just a few of the reasons the need for effective digital marketing for manufacturing is more urgent than ever. Best-in-class digital marketing can transform your manufacturing business. Done right, it will reinforce your brand’s reputation as a trusted partner, while generating and nurturing the leads you need.
Speak to a SpecialistThe Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
Ready to start your manufacturing company’s digital marketing or website redesign project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.
