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Digital Marketing for Fintech Companies

Generate demand and fill your sales funnel with digital marketing strategies built for a fast-moving industry.

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Fintech companies we’ve helped

Fintech Marketing Services We Offer

Our unique, cross-disciplinary approach to fintech digital marketing drives measurable success for clients by balancing nimble, reactive tactics with strategies for long-term growth.

Digital Marketing Strategy

Generate demand for your fintech brand, drive sales-qualified online leads, and crush your KPIs with a comprehensive approach to digital marketing that creates engaging customer experiences across every touchpoint.

Search Engine Optimization (SEO) Services

Our fintech SEO specialists are the best in the industry, consistently winning top spots on the Search Engine Results Page (SERP) for the keywords that matter most to your business — and your customers.

Pay-per-click (PPC) Management Services

In a rapidly growing, increasingly competitive market, our innovative PPC strategies and services do more than just close the gap between slow-burn content marketing and your short-term need for clicks and conversions — they help you drive real engagement and long-term brand value.

Website Design & Development

As the foundation for your fintech company’s digital marketing strategy, your website needs to be nimble enough to grow with you while acting as a powerful engine for generating leads. We design and build best-in-class, scalable, easy-to-update sites so you can crush your goals.

Content Marketing

Top-of-funnel awareness and education. Bottom-of-funnel sales support. Brand-building thought leadership. Our fintech content marketing team makes it their business to know your audience, your brand, and your competition in order to create compelling blog posts, eBooks, case studies, and other valuable offerings that will drive traffic, leads, and conversions.

Email Marketing

Your email list is one of your most important marketing assets. Make the most of it with data-driven, automated email campaigns that engage your audience, keep your brand top-of-mind, turn marketing-qualified leads (MQLs) into sales-qualified leads (SQLs), and enable account-based marketing (ABM) success.

Video Production Services

The ability to tell compelling, humanizing stories is a massive competitive advantage in the specialized, intricate world of fintech. We help fintech brands educate, engage, and communicate their unique value through animation, live-action, B-roll, and documentary-style video production.

Brand Strategy

The pace of product innovation creates special challenges for fintech brands. Our brand strategists partner with our clients to build long-lasting value through cohesive positioning and messaging, while supporting brand and product line extensions to accommodate growth — including expansion into new verticals and horizontals.

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274
%
Organic website traffic
+
1998
%
ROI on PPC spend
-
62.5
%
Cost-per-lead in PPC
$
149
million in annual quoted pipeline

Who We Serve

Fintech companies partner with us to reach their marketing and sales goals through brand awareness, demand generation, online lead capture, ABM, and more. We have a proven track record of success for a wide range of B2B fintech specialties.

  • Insurance technology services
  • Banking & financial services
  • Billing & payment processing technology
  • Financial software as a service (SaaS) providers
  • Lending & finance technology
  • Real estate intelligence technology
  • Commerce infrastructure
  • Data sharing & compliance
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Our Work

Kind words from a happy client.

Our work with Vital turned into so much more than just a new website. They became a true partner who understands our brand inside and out. It’s great to know we can trust them to deliver and execute on big plans that pay off for us in real ROI.
Robert Mercer
Digital Marketing & Operations Manager, ACI Digital

Recognition for Our Work in Fintech.

Essential Reading

8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Get the eBook

Fintech Marketing Challenges We Solve

Fintech is one of today’s fastest-growing industries, predicted to triple in value to reach $332.5 billion by 2028. With rising levels of market saturation, non-stop demand for product innovation, and the continuous arrival of new competitors, fintech brands need both proactive and reactive digital marketing strategies to ensure success. Here’s how we can help.

#1. React to Rapid Shifts in Demand
As new technologies and platforms get introduced into the fintech market, you need a partner who can quickly and effectively implement digital marketing campaigns to keep your message fresh, on point, and in touch with customer demand. Our cross-disciplinary expertise allows us to deploy the right tactics at the right time to deliver the ROI you need.
#2. Support Product Innovation
Continual innovation is a hallmark of any successful fintech company — and communicating the value of that innovation is an ongoing challenge for many product marketing teams. We work with our clients to ensure the success of new fintech product launches from start to finish, by deploying customer-centric messaging strategies, explainer and demo videos, visual storytelling, and much more across every relevant digital touchpoint.
#3. Leverage Marketing Data
There’s no shortage of marketing data in fintech — and no shortage of agencies promising to put it to work for you. But harnessing the true power of data analytics is as much an art as a science, and in our experience the vast majority of fintech marketers continue to be hampered by tactical silos. We take a different approach to data, applying cross-disciplinary intelligence to drive greater ROI for our clients’ entire digital marketing spend.
#4. Build Long-term Brand Value
Innovation and responsiveness to market shifts are good things. But the constant rate of change in fintech can make it challenging to build a cohesive brand over time — and that can lead to fickle customers, easily distracted by your competitors’ shiny new objects. At Vital, we combine fanatical discipline with brand strategy expertise to help fintech companies turn customers into loyal advocates.
#5. Balance Demand and Lead Generation
Which comes first — the brand awareness campaign, or the gated resource? Internal fintech marketing teams may find themselves squabbling over this very issue, with different departments pushing different agendas based on different goals. Our digital marketing strategists are highly skilled at guiding internal teams to focus, prioritize, and segment their budget to both generate demand and capture high-quality leads.
#6. Hone Your Account-based Marketing Strategy
You already know the upsides to ABM — and you’re probably equally familiar with the challenges. Many of our fintech clients struggle to effectively apply data to identify purchasing intent signals and to personalize communication touchpoints. We work with marketing and sales teams to develop ABM strategies that maximize the value of every targeted account.
#7. Get More than Traffic from Your SEO Content
Any content marketing shop can pump out top-of-funnel (TOFU) search-optimized content, drive a ton of traffic to your website, and hope a small percentage of that traffic converts on a gated offer. Real talk: we do that, too. But the real magic happens when your SEO content does double (or triple) duty, delivering genuine value to your audience and driving demand for your brand. That’s why we hire the best writers and content strategists in the business.
#8. Lead the Fintech Industry Conversation
In an increasingly noisy, crowded space, successful fintech brands transcend the feature-functionality rat race by speaking with authority and conviction about the topics their audience cares most about — namely, how financial technology is transforming the way they do business. We understand that customers choose brands they trust, and we help our fintech clients build their reputations, provide more value, and become industry thought leaders.
#9. Tell Human Stories
Have you ever noticed something missing from the vast majority of B2B marketing, particularly in highly technical industries like fintech? That’s right — it’s the people. Just like any other business, fintech exists to make real people’s lives better. Whether your company helps banks deliver a better customer experience, or empowers insurance underwriters to more confidently assess complex risk factors, we can help you uncover and communicate the core benefits that drive human decisions.

Why choose Vital as your fintech digital marketing partner?

A deep understanding of your customers. Expertise in digital marketing for fintech companies. A comprehensive approach that gets results.

  • Dramatically increase qualified online leads
  • Nurture leads throughout the sales cycle
  • Outrank the competition for SEO
  • Capture more early- and mid-stage prospects
  • Automate marketing activities to increase ROI
  • Build brand loyalty, equity, and trust
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Our Process

We combine fintech expertise with a foundation in digital marketing for some of today’s most innovative B2B brands across industries to create a highly effective approach to generating more leads, driving sales, and increasing revenue.

Step one: Intake and assessment
Our fintech marketing specialists take stock of your digital marketing performance with a baseline assessment of your current online presence and marketing activities.
Step two: Discovery and research
We conduct a thorough discovery into your company’s brand, your digital marketing goals, your customers, and your major competitors.
Step three: Plan the work
Based on your goals and your budget, we create a plan for building your digital marketing foundation and a monthly calendar for tactical deployment, with key performance indicators (KPIs) to define and measure success.
Step four: Work the plan
Our team of strategists, designers, developers, videographers, and writers partners with your internal marketing team to create digital assets, build your content library, and execute your plan.
Step five: Measure, improve, repeat
We measure and report on your customized KPIs weekly and use the data to adjust tactics and improve performance. Our expertise allows us to balance the patience necessary for long-term improvements with the agility to respond immediately to fast-moving metrics.
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Why is Digital Marketing Important for Fintech?

Most fintech companies are ahead of the curve when it comes to digital marketing. After all, you already know that your customers are online, and you need to meet them where they live. But a traditional approach to digital marketing misses the mark in this rapidly growing industry.

Here’s why:

  • Complex offerings require ongoing customer education — not just selling.
  • Multiple decision-makers and influencers call for highly targeted messaging and deployment.
  • A highly technical, jargon-packed landscape presents both challenges and opportunities to differentiate your brand through human-focused strategies.

And those are just a few reasons why it’s crucial for fintech brands to partner with a digital marketing agency that brings multi-disciplinary expertise and cross-platform learning to the table. Innovative digital marketing can make the difference between being a fintech market leader and becoming obsolete. The right partnership will help your brand transcend commodification of features and functionality to create lasting value for your customers.

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The fintech marketing agency that combines fanatical discipline with inspired creativity.

The Vital offices are packed with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.

Meet The Team

Let’s Talk

Ready to start your fintech company’s digital marketing, brand strategy, or website redesign project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.