Resources

We’re all marketers here. So enjoy some free marketing essentials to make your lives just a little bit easier.

Webinar
An image showing a smiling white man adjusting his tie, with the headline: 7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)
Webinar: 7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)

Get more clicks at a lower cost with these highly effective but often-overlooked campaign strategies.

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Templates
Marketing Budget Template

Manage your marketing resources with our budget template. This worksheet enables you to allocate your overall budget by channel, so you can prioritize your spend and achieve your goals.

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Webinar
Webinar: The 7 Ways Universities Can Increase Website Leads

Want to discover some of the most impactful digital marketing strategies that can help drive your university to success? Watch our webinar!

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Case Study
Turning $75,000 of Digital Marketing Strategy Into $5.98 Million of Pipeline With 4,527% Increase in Web Leads

Business Services Client Uses Organic & Paid Digital Marketing to Generate $5.9 Million of Pipeline

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Case Study
Digital Marketing Partnership Drives Over 1,400% Increase in Revenue

Digital marketing partnership drives over 1,400% increase in revenue for fleet management provider Merchants Fleet.

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Case Study
Global Payment Processing Company | PPC Strategy

Leader in Payment Processing Technology Generates $9.24 Million in Opportunity Pipeline through PPC Strategy

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Sales Collateral
Explore Vital’s Digital Marketing Program

Learn about our team, our process, our services, and our pricing in this quick-glance guide to Vital’s digital marketing program. Use this guide to help determine how your business or higher education institution can benefit from our comprehensive approach to digital marketing.

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Templates
Buyer Persona Template
Build Better Buyer Personas

This easy-to-use editable template is designed to help you capture and communicate valuable information and insights about your ideal customers. Use this template to create buyer personas that will help your team create and execute more targeted, effective content marketing and sales strategies.

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Templates
Master Your Brand’s Messaging

This in-depth editable template will empower your marketing team to create a messaging hierarchy that communicates your brand’s unique value. Use this template to craft a comprehensive framework that makes it easy to deploy and scale impactful brand messages across every touchpoint.

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