Resources

This easy-to-use editable template is designed to help you capture and communicate valuable information and insights about your ideal customers. Use this template to create buyer personas that will help your team create and execute more targeted, effective content marketing and sales strategies.

This in-depth editable template will empower your marketing team to create a messaging hierarchy that communicates your brand’s unique value. Use this template to craft a comprehensive framework that makes it easy to deploy and scale impactful brand messages across every touchpoint.

What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.

This 35-page guide will teach you everything you need to know before starting a website redesign project, including how to avoid the risks of a redesign and how to maximize the lifetime value of your investment.

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Learn why Vital’s paid digital advertising program is different. This sell sheet details our strategies and services, our clients’ successes, and our pricing. So, are you ready to generate more ROI for less money?

By the end of this webinar, you’ll be able to identify opportunities for your own paid advertising strategies, learn how to create compelling offers, and build ad campaigns that will generate leads. Ready to get started?

By the end of this webinar, you will be able to identify which marketing activities to pivot, strategize compelling webinar topics, get your own webinars up and running, and start generating webinar-based leads. Let’s do this!

Taking a few extra minutes to make sure your post is fully optimized will allow you to harness WordPress’ amazing SEO and content marketing power for your blog post’s content.

This 20-page comprehensive guide will walk you through the most important KPIs you should be measuring if you want to improve your marketing. As the age old saying goes, “if you can’t measure it, you can’t improve it.”

This ebook contains answers to the 26 most-common questions people have about increasing their search engine rankings. It also covers the common mistakes that get websites penalized by Google. A must-read ebook for anyone managing a digital marketing strategy.

In the fast-paced world of digital marketing, it seems like every week there’s some new technological advancement that we marketers must be doing, lest we get left behind. But is all of this new “stuff” a good use of time and budget?

When a marketing plan is done right, it can be one of the most valuable assets your marketing department has. That’s why we created a marketing plan template with accompanying excel calendars to help you plan and track throughout the year.

So you’re planning a marketing budget, huh? To help you with this process, we’ve created a Marketing Budget Template, which is broken up by marketing department categories and includes all the formulas needed to calculate your balance each month, as well as your overall annual marketing budget by each individual category.

Save yourself countless hours trying to write a website RFP from scratch and download this template instead. This template was created after studying 30+ different RFPs and combining all the important parts into one comprehensive document. And it’s in Microsoft Word format (you’re welcome).