Resources

See how a ground-up paid media program lifted lead volume by more than 40% year over year for the University of San Diego’s Hahn School of Nursing.

A simple change to our sign-up flow grew newsletter subscriptions by more than 6,000% year over year while cutting cost per sign-up by 97%.

See how an integrated SEO and CRO strategy grew non-branded organic impressions by 402% and drove Semester at Sea to its highest application volume ever.

Graduate students have entirely different goals, concerns, and motivations than undergrads — so why do so many marketing strategies treat them the same? This in-depth guide shows you how to differentiate your graduate marketing strategy, so it actually addresses what resonates most with adult learners.

Learn how building program-specific landing pages helped a graduate university grow paid search inquiries by up to 248% while driving down cost per inquiry.

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

Here’s how a new blog, 50,000 organic search sessions, and focusing on top-of-funnel users created a steady source of qualified traffic for Marshall University.

Manage your marketing resources with our budget worksheet. This editable worksheet enables you to allocate your overall budget by channel, so you can prioritize your spend and achieve your goals.

See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.