Resources

See how a top graduate school grew non-branded inquiries 61% YoY and cut cost per inquiry 52% by pivoting paid search away from branded keywords.

A national-caliber OTT campaign built around one powerful truth — online doesn’t have to mean alone.

Here’s how a new blog, 50,000 organic search sessions, and focusing on top-of-funnel users created a steady source of qualified traffic for Marshall University.

Manage your marketing resources with our budget worksheet. This editable worksheet enables you to allocate your overall budget by channel, so you can prioritize your spend and achieve your goals.

See how CSS revamped their website, doubled organic traffic, and boosted quote requests by 177% — transforming their site from outdated to outperforming.

Don’t risk tanking your institution’s website with these common redesign mistakes. This guide shows you where higher ed website projects go wrong — and how to ensure yours stays on track.

An overhaul of messaging, keywords, and targeting strategies grew online visibility and increased conversions while driving down costs for this Florida college.

Find and fix the most common errors higher ed marketers make with paid digital ad campaigns. This in-depth guide breaks down each problem, explains their impact on marketing budgets and performance, and provides actionable steps for running more effective campaigns.

A website overhaul and a robust content marketing strategy revolutionize this higher ed institution’s search engine optimization (SEO) results.