Resources

Don’t risk tanking your institution’s website with these common redesign mistakes. This guide shows you where higher ed website projects go wrong — and how to ensure yours stays on track.

An overhaul of messaging, keywords, and targeting strategies grew online visibility and increased conversions while driving down costs for this Florida college.

Find and fix the most common errors higher ed marketers make with paid digital ad campaigns. This in-depth guide breaks down each problem, explains their impact on marketing budgets and performance, and provides actionable steps for running more effective campaigns.

A website overhaul and a robust content marketing strategy revolutionize this higher ed institution’s search engine optimization (SEO) results.

Save time and get more high-quality responses with this easy-to-edit downloadable template for paid media RFPs.

Technical SEO and content marketing come together to generate organic traffic for two brand-new online degree programs.

Learn how a smart, strategic approach to advertising can make a big impact in the competitive world of higher education.

Learn how PPC best practices helped Marshall University increase their conversion rate while reducing their cost per lead.