Digital Marketing

Drive ROI with Vital’s Conversion Rate Optimization Services

Unlock the potential of your website to attract, engage, and convert more customers with cutting-edge CRO strategies that maximize revenue and drive exponential growth.

Subtle Changes, Big Results

We love website traffic. We love form submissions even more. But each “Contact Us” form is only as good as the connection (and eventual sale) that comes out of it. 

Conversion rate optimization (CRO) is the process of improving the rates at which potential customers move through the buyer’s and sales funnels. This can mean turning website traffic into form submissions, turning form submissions into business opportunities, and turning business opportunities into real, live revenue. Is it magic? Not quite. 

As part of Vital’s integrated digital marketing services, we take a close look at each step in your buyers’ journey and work to increase the rate at which we move each person through your sales funnel, ultimately turning dollars spent into dollars made back tenfold. 

It’s not sorcery — it’s strategy.


Increase in Website Leads




Client Retention in Our Retainer Programs


Average Conversion Rate Increase

How Does Our CRO Program Work?

With over 20 years of digital marketing experience and a constant eye to the future, we help you build a CRO strategy that meets — and nurtures — potential customers wherever they encounter your business.

  • Discovery, Audits & Foundation: We begin with a close audit of your website’s current performance, identifying both its strengths and areas for improvement.
  • Establish Goals & Objectives: From reducing bounce rates to optimizing call-to-action (CTA) placements, we work to grow your conversion metrics, starting with quick wins and scaling to a robust, iterative CRO framework.
  • Yearly Goals & Objectives Alignment: Together with your team, we set ambitious yearly goals that support sustained success through increased conversions and overall enhanced website performance.
  • Monthly Report & Adjustment Meeting: We’ll reconvene monthly to dissect metrics, evaluate the efficacy of our CRO tactics, and adapt as needed.
  • Quarterly Planning Meeting: We draw up a detailed quarterly plan that outlines precise digital marketing tactics to advance your key performance indicators (KPIs) and propel conversion rates to new heights.
  • Weekly Status Call: Frequent check-ins provide opportunities for us to analyze your data, fine-tune strategies for the week or month ahead, explore new ideas, and ensure alignment across all fronts.

Conversion Rate Optimization & Conversion Strategies

A/B Testing

By testing different versions of elements across your website, we can determine which ones lead to higher conversion rates, providing valuable insights and jumping-off points for improving your CRO strategy.

User Feedback Surveys

Direct feedback from your website visitors helps us understand their experiences, pain points, and preferences, and ultimately build a strategy that meets the needs of real people.

Heatmaps and Click Tracking

By visualizing user interactions on your website, we can identify areas of high engagement and/or friction, then craft strategic adjustments to enhance conversion pathways.

Optimizing Calls-to-Action (CTAs)

We refine the design, placement, and messaging of your CTAs to encourage organic movement along the sales funnel.  

Improving Page Load Speed

We work to streamline your website’s performance to reduce bounce rates, enhance the user experience, and build trust and confidence in your offerings.

High-Quality Gated Offers

Our content strategists collaborate with your team to create compelling, valuable resources (accessible via form submissions) to incentivize conversions and generate quality leads.


We can tailor your website content and experiences based on user behavior, demographics, or preferences to create more relevant and engaging interactions.

Mobile Optimization

We’ll ensure seamless functionality and user experience across mobile devices to capture conversions from a predominantly mobile audience. 

Messaging and Copy Updates

By refining your website messaging and copy to resonate with your target audience, we can proactively address pain points and inspire intentional action.

Buyer Empathy Mapping

We’ll help you gain a deeper understanding of your target audience’s motivations, challenges, and goals to create more empathetic and effective conversion strategies.

Lead Nurture Sequence Optimization

With fine-tuned, automated email sequences and other nurturing tactics, we work to organically guide leads through the conversion funnel.

And many more!

Got a specific CRO concern or idea? We’re always open to testing and workshopping new tactics to drive growth. 

Essential Reading

Ebooks: 8 Steps to Increase Website Leads

Our latest ebook will walk you through a series of steps one must take to develop an effective inbound marketing strategy – and thereby increase the amount of website leads your company generates. Filled with useful tips, tools and tricks of the trade – it’s free to download right here.

Vital’s Approach to CRO Services

#1. Establish a Baseline

You can’t improve what you can’t measure. Before we start implementing CRO tactics, we’ll measure the existing rates of traffic coming from paid and organic search, email campaigns, and other channels to set a baseline for tracking future growth and success.

#2. Ensure a Strong Starting Point 

Your journey might not begin with conversion rate optimization — sometimes we need to increase initial awareness or drive more traffic to the top of the funnel. No problem! We’ll first bring your traffic rates up, then work to beat our best. 

#3. Create a Holistic Strategy

Once we’ve built a solid foundation and worked to understand your technical stack, target audience, marketing and sales processes, and more, we develop a strategy geared towards continuous improvement. 

#4. Develop Value-Adding Content

Conversion rate optimization isn’t just about A/B testing and CTAs — it’s about understanding your ideal customer profile and their pain points, anticipating their needs, and creating helpful and valuable content. We create the kinds of high-quality content that encourages downloads, follow-ups, and eventual commitment to your products or services. 

#5. Execute, Analyze & Repeat

Once we develop your custom CRO strategy, it’s time to execute at the highest quality. We then analyze, iterate, plan strategic updates, and generate a new plan as needed.

#6. Support Future Efficiency

After we’ve established a cadence, we enter a continuous improvement process structured around weekly status meetings, monthly reports, and quarterly strategy and calendar planning meetings to support future growth and changes. 

CRO Services Structure

Our digital marketing program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom plan, including a CRO strategy, to reach your business goals. Then, it’s foundation-building time.

Step 1: Assessment

We analyze your current strategies against competitors’ conversion performance to uncover as-yet-untapped optimization opportunities.

Step 2: Planning

Using the insights from our CRO assessment, we craft a custom digital marketing plan designed to drive tangible results over the next 12 months.

Step 3: Building Your Foundation

We lay the groundwork for conversion success by shoring up your digital marketing infrastructure. Our methodical approach ensures quick CRO wins while building a foundation for sustained improvements.

Step 4: Progress Reports

We generate detailed monthly reports that track progress towards your CRO goals. Along the way, we supplement with proactive reviews of upcoming strategies and weekly check-ins to maintain momentum and goals alignment.

Step 5: Your Team

You’ll have a dedicated team of digital marketing experts committed to maximizing your business’s conversion potential, including an account manager, CRO strategists, UX/UI specialists, content creators, and more.

The Investment

The pricing structure for your digital marketing strategy is designed to maximize ROI.

A typical digital marketing client invests between $5,000 and $25,000 per month into their retainer, a percentage of which is dedicated strictly to CRO. The exact percentage you’ll spend on CRO depends upon the sophistication of your current strategy, your specific goals, and the speed with which you need to achieve them.

Ready to Turn Leads Into Revenue? 

Let’s talk about how we can optimize every part of your sales funnel and maximize your investment.