Digital Marketing

Custom Logo Design Services That Bring Your Brand to Life

Launching a business or redefining yourself? Our award-winning designers are ready to craft a logo that captures the soul of your brand.

Your Logo Should Be as Unique as Your Business

A good logo is visible — a great logo is the foundation of your entire brand. That’s why we approach every logo design with an inspired dedication to make it uniquely yours.

Whatever you need, our team of branding experts will help you:

Build out your new brand from just an idea
Give your current logo a modern refresh
Explore brand family and sub-branding logos
Conduct a total brand redesign and logo update

Sure, we’ve developed over 300 incredible logos, created complex brand architectures, and won logo design awards — but to us, what matters most is the next logo we design.

Our Agency’s Approach to Custom Custom Logo Design

We’re your partner, not freelancers, so we work directly with you to create a logo that will last a lifetime. Depending on your goals, timeline, and budget, here’s how we can approach designing and developing your logo.

Brand Strategy

Defining your brand? We ensure that your logo reinforces your identity and resonates with your audience.

Website Services

Your logo is a keystone of your website, and so we make it an essential part of our web design and development.

Paid Media

To ensure your logo stands out against a sea of paid media ads, we’ll design it to shine on every platform and channel.

Copywriting

Ready for a change? We’re happy to update your logo as part of a Projects & Updates or Digital Marketing Retainer.

Inspired Logo Design & Development

To have successful marketing campaigns, you need successful branding — and your logo is at the heart of that. No matter where you are in your brand’s lifecycle, our team knows how to get you where you want to be.

Every logo design project is different, and we’ve seen it all. From eCommerce and IT platforms to financial services, higher education institutions, and B2B manufacturing we’ve created and designed logos that communicate identity and capture attention.

Here are some examples of what we can offer you:

Logo Design and Development Process

Creating award-winning designs and consistently impressing our clients comes down to having a repeatable process that’s as flexible as it is consistent. At Vital, we’re able to adapt to your needs, so whether it’s creating an entire logo family from scratch or giving your current logo a little extra “zhuzh” we have a formula for success. Here’s how we do it:

Market research and competitive analysis

We do our homework to ensure we hit the ground running. Our team will research and discuss the essential details about your brand, audience, competition, messaging goals, and challenges.

Kickoff Meeting

All key stakeholders and your Vital team come together to review our findings, align on goals, and dig into your brand so we can get to work.

Logo development and design

Our design team does what they do best: create a series of logos and designs that represent your brand’s unique identity. They’ll play with the look and feel to develop a variety of options, giving you more choices to determine what feels right.

Present and make final selections

When it’s time to come together, we take a highly collaborative approach that gets key members of your team together to review and discuss what they like and what they don’t. And if you don’t love it? We take the feedback to refine your logo until we get it right.

Create brand guidelines document

Once you’ve made your final decision, our designers and brand team craft a comprehensive brand guide that explains all the essential elements of your logo. Consider it part reference guide, part sacred text.

Package final file formats and brand guidelines for delivery

When all is said and done, we package and deliver all the resources directly to you. You own them and can use them however, whenever, and with whoever you need.