Web Strategy

WooCommerce Website Design & Development

An all-in-one eCommerce platform powered by expertise.

Leverage a smarter (not harder) way to grow your online business

You know it, we know it, your customers know it — a compelling and user-friendly website is essential to the success of your online business. But with a wide array of eCommerce platforms to choose from, how do you select the one that’s going to create a frictionless customer experience while augmenting your existing marketing efforts?

Enter WooCommerce. As a WordPress plug-in, WooCommerce is easy to use, cost-effective, and integrates seamlessly with WordPress websites. Whether you’re establishing an online store from scratch or looking to enhance your eCommerce presence, our award-winning team of web design and digital marketing specialists is well-versed in constructing custom WooCommerce sites that drive tangible business results.

+514%

Increase in Organic Website Traffic

20+

Years of Web Design Experience

+450%

Increase in Website Leads

250+

WordPress Sites Built

What Is WooCommerce?

WooCommerce is a powerful (and popular) open-source eCommerce plugin designed for WordPress, one of the most widely-used website content management systems (CMS).

WooCommerce enables business owners to add robust eCommerce functionality to their WordPress websites with relative ease. The plugin provides a versatile and customizable platform for creating online stores, enabling businesses to sell products and services, manage inventory, process payments, and handle other essential eCommerce functions seamlessly.

As an extension of WordPress, WooCommerce benefits from the flexibility, scalability, and extensive community support that the WordPress ecosystem offers, making it a preferred choice for businesses seeking a reliable and feature-rich solution for their online sales.

Why Choose WooCommerce for Your eCommerce Website?

Sure, there are lots of other eCommerce platforms to choose from — then there’s the one that’s going to work best for your business. We like WooCommerce because:

  • It’s flexible and scalable, so you can easily change payment methods or shipping carriers without compromising customer data.
  • It can process any form of digital payment, from third-party processors to digital wallets.
  • It’s SEO-friendly by default, so your product pages can help you rank in search engine results.
  • It’s compatible with all shipping carriers and automatically applies external tax.
  • Its plug-and-play capabilities make it super easy to build landing pages, product pages, and more without developer support.
  • It empowers marketing and sales teams to easily deploy new products as they are created, without a development lag.
  • WordPress users can continue to host their site on nearly any top WordPress host, like WP Engine.
  • WordPress users can augment their existing digital marketing strategy by integrating WooCommerce with their content marketing efforts (e.g., their blog).
  • It’s easy to add to your site at any point in the future.
  • It can be configured to any enterprise resource planning (ERP) software.

Custom WooCommerce Web Design & Development Services

New to eCommerce? Looking to update your online store? No problem — every Vital client gets the same level of five-star service. Here’s what you can expect from our WooCommerce web development projects:

One-of-a-Kind Themes

We start every website project with a blank theme that can be custom-tailored to your products, audience, goals, and branding.

Custom Programming

From the shopping cart experience to custom-built extensions, we’ll make sure your WooCommerce site is easy to use on the front end AND the back end.

Mobile-Optimized Design & Development

We’ll make sure that your site is accessible, easy to use, and looks great on a wide range of mobile devices, from the latest smartphone to a classic tablet. We can even talk about developing a mobile app!

Shopping Cart Development

We’ll streamline the checkout and payment processes while optimizing for functionality and user experience.

Payment Gateway & Merchant Account Setup

We’ll connect your website to any and all of your third-party payment processors (Stripe, PayPal, Square, etc.).

Content Management System Setup

We’ll set up and design all of your pages in a way that makes it easy for your team to make updates, publish blog posts, or add new products.

Accessibility & Privacy Standards

All website projects that come across our desks are built to meet the standards established by:

  • Americans with Disabilities Act (ADA)
  • Web Content Accessibility Guidelines (WCAG)
  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
Extensions & Integrations

We’ll make sure your third-party tools — including inventory management systems, financial platforms, ERP, and beyond — will be up and ready to go when your WooCommerce website launches.

Why Choose Vital?

With over a decade of experience using WordPress (and twice as long designing websites), the Vital team knows a thing or two about making web platforms adapt to your business — not the other way around.

Our proven web development process is a direct result of our extensive experience with WordPress tools.

We have a dedicated team of web developers and strategists who focus solely on eCommerce.

Our SEO strategists specialize in planning and development tactics to enhance your WooCommerce website’s ranking potential.

Once your WooCommerce site is up and running, we’ll create a customized 12-month plan to increase your sales, boost conversion rates, and stay agile in the ever-changing digital marketing landscape.

With 24/7 monitoring services, we’ll be the first to know if your website needs back end support.

We offer post-launch maintenance support packages to keep your WooCommerce site updated, functional, and secure.

Recent WooCommerce Websites

WooCommerce Website Design & Development Process

At Vital, we plan the work and then work the plan. Our process ensures that every last detail on your site serves one ultimate goal: building a foundation for digital marketing success. Here’s how we do it:

Step 1: Discovery Questionnaires

We gather all the information we need to get started — details about your brand, your marketing efforts, what’s worked, what hasn’t, and where you’d like to be.

Step 2: Kickoff Meeting

You meet the key players on your web design team. We talk through the fundamentals of your website strategy, design, content, and technical needs while getting to know you and your business.

Step 3: Site Audits & Research

Our specialists comb your site for SEO value, CRO, and technical performance, conduct competitor research, and assess your current brand messaging for opportunities.

Step 4: Site Planning

We work with you to define your website’s architecture, navigation, and other critical aspects of user experience (UX) design.

Step 5: Site Design

Our design team creates a custom design system that establishes the elements of your website’s unique look and feel.

Step 6: Content Creation & Population

Together, we aggregate, curate, and update all existing site content as necessary and/or produce brand-new content. Copywriting, photography, iconography, you name it — all are optimized for conversion and organic discovery.

Step 7: Website Development

Our highly experienced development team transforms all design elements and content assets into a beautiful, functional, easy-to-use website.

Step 8: Hosting, Maintenance & Support

WordPress offers managed hosting as a service, and we pick up the post-launch maintenance and support. We also offer digital marketing and project-based retainers to maximize the long-term value of your site.

WooCommerce Frequently Asked Questions

Everything you need to know about working with Vital on a WooCommerce website design and development project.

Q: How much does it cost for Vital to develop a WooCommerce website?

A: The answer will depend on the scope of your project. For example, a 20-page website with 100 products will be priced differently than a 100-page website with thousands of products (naturally). We can say that WooCommerce is one of the most cost-effective eCommerce platforms out there, but it’s best to contact us for a custom quote.

Q: Can I make changes to my WooCommerce site myself?

Yes! WordPress is our favorite block editor for a reason, due to its ease of use. That means, with the training we provide, our clients can make updates and changes without the help of a developer (though we’re always just a couple clicks away).

Q: Should I use WooCommerce or Magento?

A: Again, it depends. WooCommerce allows you to maintain all the functionality and benefits of a WordPress site without worrying about integration bugs. Plus, WooCommerce is automatically SEO-friendly by design. Magento, on the other hand, is most often suggested for enterprise-level businesses with hundreds to thousands of products in their online stores. With that in mind, definitely explore your options and contact an eCommerce website development agency (like Vital!) for a recommendation.

Q: How long does it take to develop a WooCommerce website?

A: In general, eCommerce web development projects take longer than non-eCommerce builds (due to the volume of products), but it depends on the scope of your inventory or offerings. Plan on several months or more from kickoff to launch.

Ready to get started?

Our talented eCommerce website developers and strategists are excited to hear your ideas.