Digital Marketing Strategy
How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]
Written by: Chris Getman
Digital Marketing
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Digital Marketing Strategy
Written by: Chris Getman
Digital Marketing
Written by: Chris Getman
INDUSTRIES
Increase enrollment and build your school’s brand with proven strategies that generate more inquiries, more qualified applications, and more accepted offers.
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Schools we’ve helped
Our unique, holistic approach to higher education digital marketing applies cross-disciplinary expertise to meet your enrollment and other marketing goals — so no matter your school’s specific tactical needs, you get a strategic framework that’s more than the sum of its parts.
Communicate your school’s unique value and reach more potential students across every digital touchpoint, with a comprehensive approach to digital marketing that applies proven strategies from today’s fastest-growing higher education brands.
Get found online by the prospective students who are most likely to apply to and enroll in your college. Our higher education SEO specialists help you stay on top of the ever-changing best practices of on-page, off-page, and technical search engine optimization to drive high-value traffic to your website and other online content.
Pay-per-click (PPC) for higher education is expensive and tough to get right. We help schools turn the challenges of PPC into a competitive advantage through an innovative approach that harnesses cross-platform data to drive ad engagement and conversions while lowering costs.
Your college or university’s website should be the foundation of your digital marketing strategy. We design and build websites that attract, engage, and convert prospective students, influencers, donors, alumni, and other important online audiences, to ensure that your school thrives during challenging times.
Tomorrow’s students consume more content online than any previous generation. Our content marketing for higher education services are based on a strategic framework that lets you identify, create, and capitalize on high-impact content opportunities that deliver real, measurable return on investment.
Turn leads into enrollments with email lead- and yield-nurture campaigns that offer real value to your prospective students at every point in their buyer’s journey. Our email marketing strategy for higher education delivers targeted content to increase engagement, build trust, and pave the way to more accepted offers.
Not only is video the medium of choice for many of tomorrow’s students, it is also proven to increase website engagement and maximize SEO. Our video production services for colleges and universities range from animation and documentary styles, to lifestyle, drone, and b-roll footage, so you can deliver more of the content your audience craves.
Social media can be a gold mine for connecting with prospective students — or it can be a black hole for your marketing budget. We help schools understand where, when, how, and why to use social media to boost enrollment without wasting time or money on outdated efforts that won’t pay off with the next generation of students.
What works for the Ivy League may not work for a regional liberal arts school. We specialize in customized growth and brand-building strategies to meet the unique challenges and goals of a wide range of colleges and universities.
What’s in the eBook? This 30-page guide is your digital marketing playbook for attracting more qualified applicants, building your academic brand, and bridging the gap between acceptance and enrollment to fill more seats and grow your school’s programs.
Ensure that your school thrives in the increasingly competitive higher education marketing landscape, with a proven, holistic approach to attracting the student body of the future.
A deep understanding of your audience. Expertise in digital marketing for colleges and universities. A comprehensive approach that gets results.
We combine higher education expertise with a foundation in digital marketing for some of today’s most innovative B2B brands to create an unconventional approach to increasing your school’s enrollment rates.
If you work in higher education marketing, you already know what you’re up against. Declining enrollment numbers make competition for new students fiercer than ever. But overall enrollment statistics only tell part of the story. The way tomorrow’s students are going online now is so different from the way they did a decade ago, if you’re not ahead of the curve, your brand risks becoming invisible to exactly the people you need to reach most.
Add that to:
And those are just a few of the reasons the need for effective digital marketing is more urgent than ever. Good digital marketing can work for any higher education brand, from selective liberal arts schools to regional universities to hybrid and online-only colleges. Done right, it will reinforce your school’s reputation as an academic leader, while growing your enrollment numbers.
Speak to a SpecialistThe Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
Ready to start your school’s digital marketing or website redesign project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.
