Web Strategy
Hubspot Website Design & Development
A comprehensive and seamlessly integrated solution for your website.
Who says you can’t have it all?
HubSpot stands out as a top-tier customer relationship management (CRM) and marketing automation tool — but it also offers a powerful content management system (CMS) that enables full-service web development.
This unique integration exceeds the capabilities of traditional CMS platforms like WordPress, enabling us to create websites that serve as dynamic hubs for customer engagement. We leverage HubSpot’s user-friendly (and robust) tools to empower your teams to execute sophisticated content marketing, sales, and operations strategies, all from a single digital control room.
With the all-in-one HubSpot CMS/CRM as the foundation of your website, you can enjoy:
- Seamless integrations with conversion rate optimization tools like exit overlays, chat functionality, banners, and popups
- Dynamic forms that automatically gather all customer information into a central hub with clear end-to-end attribution, to be leveraged by your marketing and sales teams
- An almost-too-easy way to track each site visitor’s journey
- Sitewide drag-and-drop editing capabilities
- A large marketplace of themes and templates
- Fully managed website hosting
100%
HubSpot Certified Digital Marketing Team
50+
Clients Using Hubspot
+450%
Increase in Website Leads
25+
Web Design Awards Won
Putting HubSpot’s Advanced Features to Work
Every website project is unique. That said, we’ve got a solid, systematic approach to planning and execution that helps us deliver outstanding results for every client. With a Vital HubSpot web build, you’ll get:
- Progressive Profiling: With HubSpot’s CMS, every returning site visitor is a familiar face. Progressive profiling enables you to collect information from repeat visitors, helping you to build buyer personas, tailor the customer experience, establish purchase stages, and identify trusted referral sources.
- Smart Content: Using location data or contact information provided by site visitors, HubSpot’s Smart Content capabilities can personalize your messaging and suggest targeted content for landing pages, calls to action, emails, and more.
- Chatbots: No more searching for the Help button — HubSpot’s no-code, automated chatbot tools make it easy to answer questions and start building relationships with potential customers from their very first site visit.
Our Own Award-Winning Website Design & Digital Marketing Services
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Website Architecture & Wireframing
UI/UX Design
Mobile-First Site Design
Brand Messaging & Copywriting
Site Speed Optimization
Maintenance, Hosting & Support
WCAG 2.0 AA Accessibility
CCPA & GDPR Data Privacy Compliance
Our Agency’s Approach to Custom HubSpot Web Design
HubSpot’s ability to combine full CRM functionality with a comprehensive CMS ensures that our clients not only have visually stunning websites, but also strategic assets for effective customer relationship management.
As a platform, Hubspot empowers marketing teams to drive big results — specifically from inbound marketing efforts — and to turn your marketing and sales teams into one powerful, profit-driving machine. Vital’s expertise lies in harnessing this platform to help businesses turn their websites into revenue generators while providing a frictionless and positive customer experience.
We hold a handful of core beliefs that drive our process:
#1. Your Website Is the Foundation of Your Digital Marketing Strategy.
Every custom HubSpot site we build is designed to support and enhance bespoke digital marketing strategies that drive traffic, generate leads, and grow your bottom line.
#2. Your HubSpot Website Is a Profit Generator, Not a Sunk Cost.
We’re well-versed in designing websites that turn a profit. If you don’t see a clear, measurable return on investment (ROI) after launch, we haven’t done our job.
#3. Website Strategy (and Partnership) Drives Everything We Do.
Before we design a single icon or write a line of code, we collaborate with you and your team to establish your website’s core strategy.
#4. Your Website Is Part of Your Team.
While it can’t (and shouldn’t) replace your actual team, your site should seamlessly blend with your marketing and sales tools and practices, creating a foundation for robust strategies with end-to-end attribution.
#5. Design for Mobile First.
We ensure your mobile conversion rate is as high as possible by designing for the smallest screen and scaling up.
#6. Websites Must Be Easy to Use (for You and Your Visitors).
Ease-of-use isn’t a “nice to have” — it’s a need-to-have, on the front end as well as the backend.
#7. Your Website Should Grow With Your Business.
All of our websites are designed to be flexible, scalable, and easy to use, so your web presence can keep pace with your success.
#8. Follow Web Design Best Practices — Not Trends.
We’ve been in the web design business long enough to know that design trends come and go, but useability and high performance are evergreen.
#9. Follow Web Design Best Practices — Not Trends.
We adhere to the highest standards of data privacy and accessibility without compromising your site’s aesthetic appeal or useability.
Why Choose Vital?
With over a decade of experience using WordPress (and twice as long designing websites), the Vital team knows a thing or two about making web platforms adapt to your business — not the other way around.
We’ve Built Our Own WordPress Roadmap
Our proven web development process is a direct result of our extensive experience with WordPress tools.
Our Developers are Top-of-the-Line
We have a dedicated team of web developers and strategists who focus solely on eCommerce.
We are Hard-Wired to Think Strategically
Our SEO strategists specialize in planning and development tactics to enhance your WooCommerce website’s ranking potential.
We’re Always Looking Ahead
Once your WooCommerce site is up and running, we’ll create a customized 12-month plan to increase your sales, boost conversion rates, and stay agile in the ever-changing digital marketing landscape.
Security is Our Top Priority
With 24/7 monitoring services, we’ll be the first to know if your website needs back end support.
We’re Committed to the Long Haul
We offer post-launch maintenance support packages to keep your WooCommerce site updated, functional, and secure.
HubSpot Website Design & Development Process
At Vital, we plan the work and then work the plan. Our process ensures that every last detail on your site serves one ultimate goal: building a foundation for digital marketing success. Here’s how we do it:
Step 1: Discovery Questionnaires
We gather all the information we need to get started — details about your brand, your marketing efforts, what’s worked, what hasn’t, and where you’d like to be.
Step 2: Kickoff Meeting
You meet the key players on your web design team. We talk through the fundamentals of your website strategy, design, content, and technical needs while getting to know you and your business.
Step 3: Site Audits & Research
Our specialists comb your site for SEO value, CRO, and technical performance, conduct competitor research, and assess your current brand messaging for opportunities.
Step 4: Site Planning
We work with you to define your website’s architecture, navigation, and other critical aspects of user experience (UX) design.
Step 5: Site Design
Our design team creates a custom design system that establishes the elements of your website’s unique look and feel.
Step 6: Content Creation & Population
Together, we aggregate, curate, and update all existing site content as necessary and/or produce brand-new content. Copywriting, photography, iconography, you name it — all are optimized for conversion and organic discovery.
Step 7: Website Development
Our highly experienced development team transforms all design elements and content assets into a beautiful, functional, easy-to-use website.
Step 8: Hosting, Maintenance & Support
WordPress offers managed hosting as a service, and we pick up the post-launch maintenance and support. We also offer digital marketing and project-based retainers to maximize the long-term value of your site.
HubSpot Website Design & Development FAQs
Everything you need to know about working with Vital on a HubSpot website design and development project.
How long does a custom Hubspot website development project take?
This depends on the size and scope of your website. As part of our development services, you’ll have a detailed project timeline and a dedicated project manager who will keep you up-to-date on the status of your website.
Is Hubspot as secure as other platforms?
Hubspot offers fully managed website hosting that is built around performance and security. Your site will have 24/7 security and threat detection, SSL, WAF, as well as a dedicated security team.
Can I make updates to my new Hubspot site?
Yes! Hubspot is user-friendly with a fully integrated drag-and-drop website building solution. After your new Hubspot website launches, we’ll conduct a thorough training session that will cover how to edit, update, and create new pages so that you never have to rely on anyone else for simple website tweaks.
Do you outsource any services?
No. Everything you need is taken care of in-house. That includes web development, design, copywriting, project management, photography, videography, and anything else that pops up along the way.
What happens to the existing content on my website?
We use a cloud-based content organization platform called GatherContent to make sure all of your existing website content is transferred to the appropriate new web pages. This tool also helps us identify areas where you may need new content, which our versatile copy team can help you write.
Ready to get started?
Our talented eCommerce website developers and strategists are excited to hear your ideas.
