CONTENT
A surefire strategy to redesign your marketing strategy is to find new ways of creating strong content that truly speaks to your customer base.
This can apply to most anyone—whether you’re in the process of building a new website, creating a business blog or completely overhauling your brand. And while this may seem challenging, depending upon what type of business you’re in, we assure you there are ways to generate quality content that attracts interest.
There are also other, simpler, tweaks you can make to breathe some fresh air into your marketing strategy.
How about adding an email newsletter capable of recognizing your customer’s individual interests, and also one which allows them to subscribe at a pace that is comfortable for them? Depending upon the nature of your business, this newsletter could offer helpful tips to a consumer or could even persuade them to become even more invested in your brand using coupons.
SEARCH ENGINE OPTIMIZATION
Another easy task to check off the list could be placing more of an emphasis on Search Engine Optimization, or SEO. This is important should you want to further enhance your brand and its content to rank well on search results.
Finding the right SEO strategy for your business can take time, however, so don’t rush through this.
BRAND ARCHITECTURE
The phrase “brand architecture” refers to how a company’s brands work together, and how consumers will understand and interact with the brands.
Some good questions to ask yourself when tackling this portion of the to-do list are: does your company have multiple holdings? If so, are all of your ducks in a neat little row? Is your brand clearly communicated from your parent company all the way through each sub-brand?
Be sure your brand architecture has a solid foundation because building and maintaining the value of your brand will help your business grow into the future.
So whether you’re looking to clean up your company’s clutter through a new social media campaign or trying to dust off the cobwebs by completely redesigning your content marketing strategy, there are several ways to reinvent your business this spring season.
For more information on how we can help you with any and all of your branding, marketing and social media needs, read more about What We Do.
