Website Project Overview Questionnaire

This discovery document helps us learn who your company is, what makes you different and what key selling points to focus on. Through validation and understanding your audience we can connect and motivate your visitors to take action.

The Pitch
You only have 30 seconds to sell a prospect on your company. What would you tell them? (Optional)
Does your company have a tagline or slogan? If so, do you feel it clearly describes what you offer in terms of benefits? (Optional)

Are there any preexisting notions about your industry or company we should consider? (Optional)

Top 5 Competitors

Please list your top 5 competitors (Optional)

What makes your company better/different? (Optional)
Do you have customer testimonials to support the above claims? (Optional)
Company Awards? (Optional)
Mentions in Publications? (Optional)
Target Audience

List your companies target audience (Optional)

1	2	3	4	5

What motivates them? (Optional)
What are their pain points? (Optional)
Site Assets
What is the primary “action” (or actions) you want a user to take when coming to your site? I.e Call, email, sign up, request a quote, make a purchase, watch a webinar (Optional)
Can you give anything away to build your prospect list? I.e. ebook, demo, or webinar (Optional)
What marketing strategies have proven successful? (On your current website and other initiatives) (Optional)
Do you have images or videos that you would like to incorporate into the new site? (Optional)

What colors would you LIKE to see on the website? (Optional)

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What colors would you NOT LIKE to see? (Optional)

1	2	3

List 5 websites you like (Optional)

What do you like about them?

Please Make sure you fill out the contact information below. Once you submit this form we will email you your entire questionnaire.
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Company Name*
Website (Optional)
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Website Project Overview Questionnaire

The Pitch

Top 5 Competitors

Target Audience

Site Assets

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