5 min read

Inbound Marketing Drives Leads: Bridging Divides Between Sales and Marketing

In the end, creating a collaborative inbound marketing strategy takes time—not to mention the right people and the right leadership team. But the fact of the matter is that inbound marketing lead strategy is not going anywhere any time soon, as evidenced by the 2013 State of Inbound Marketing Report generated by HubSpot.

Teaching your sales team to embrace inbound strategies in their day-to-day work will not only help out sales—Duh—but supporting them in doing so will also help further the mission of your company’s marketing department.

When in doubt, just think of Jerry Maguire. Once he and Cuba Gooding Jr.’s character—Rod Tidwell to be exact—were able to figure out how to help one another, the opportunities began to appear out of nowhere.

Sorry, we can’t resist…

“Show Me The Money!!! Show Me The Moneyyyyyyyyy!!!“

At Vital, we have a talented team of professionals who can help your company make the shift to inbound marketing and stay there. We can also be helpful in finding ways for your business to encourage its employees—no matter which department they are in—to work together to achieve optimal results. Contact us today!

← Previous Page

Article Tags:

Chris Getman

Chris is well-known as a leader in cross-disciplinary digital marketing strategy and execution, with over a decade of expertise in content marketing, SEO, and online lead generation. As Vital’s Director of Digital Marketing, he sets the direction for the company’s culture and operations, in addition to driving client success for some of the fastest-growing B2B and higher education brands in the world. He has been a featured speaker at marketing conferences such as the UNH Digital Marketing Conference and New Hampshire UXPA, and he has shared his insights as a guest writer on some of the top marketing websites around, including HubSpot and Convince & Convert. He also writes about agency life on his highly-regarded blog, The Agency Arsenal.