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Digital Marketing
AEO Tracking: How to Measure Success the Right Way
By: Max DesMarais
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13 min read
higher ed's AI visibility plan
Digital Marketing
The Higher Ed AI/GEO Action Plan: 30 Days to AI Visibility
By: Chris Getman
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7 min read
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Digital Marketing
The Real Impact of Digital Marketing in Higher Ed: Marshall University’s Results
By: Max DesMarais
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3 min read
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Digital Marketing
Uncover 7 Powerful Meta Ad Strategies from 50 Top Law Schools
By: Chris Getman
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14 min read
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Digital Marketing
GEO vs. SEO: Why University Marketers Need Both to Stay Visible
By: Chris Getman
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9 min read
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Digital Marketing
GA4 Explorations vs. Looker Studio vs. BigQuery: Choosing the Right Reporting Tool for Every Stakeholder
By: Dave Currier
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8 min read
10 LinkedIn Ad Insights from Law Schools.
Digital Marketing
10 Eye-Opening Findings from 45 Top Law Schools’ LinkedIn Ad Campaigns
By: Chris Getman
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11 min read
generative engine optimization
Digital Marketing
GEO vs. SEO: What Smart Marketers Are Doing to Drive More Traffic
By: Max DesMarais
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9 min read
Illustration of a person speaking at a podium for 2026 Higher Education Marketing Conferences.
Digital Marketing
The Complete List of Higher Education Digital Marketing Conferences
By: Chris Getman
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11 min read

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