“We need to be at the top of search engine results.” That’s what we all want, right? Google’s algorithm is constantly changing to serve up what it thinks people are really looking for. So how do you keep up with those guidelines — those constantly-changing SEO best practices — and ensure that you get the approval of the almighty algorithm? How do you get your company’s website to rank higher in search engine results? Luckily, we’ve written an extensive ebook that answers just that question.
There’s an entire industry devoted to search engine optimization, or SEO. If there was one simple way to buy your way to the top of Google, it would be a strict bidding war and no one would need to sit around thinking about how to actually improve their website for visitors.
That’s why, in spite of the frustration with the ever-shifting algorithms and updates that decimate website rankings suddenly and without warning, you should really be okay with this whole complicated search engine ranking business. Sure, it makes you work for it, but you know what? That means your competitors are going to have to work for it, too. They can’t just buy it.
If you’re willing to put the time in, then you’ve got a good chance of sitting on top of the SERPs (search engine results pages). And if you understand Google’s overarching goal (showing people the best websites or most comprehensive, clearest, most user-friendly content to answer their questions), then you’re more likely to be future-proofed against upcoming algorithm shifts.
That’s why we wrote this book. It answers the top 26 questions that we get asked by marketing professionals or CEOs — and the questions we know they want to ask but might be afraid to, at the risk of sounding SEO-ignorant.
In it, we cover these common questions:
- How does Google search work? What ranking factors does Google consider?
- What’s the most used search engine? Google vs. Bing vs. Yahoo?
- How long does it take Google to index my new website/article/post?
- What is the difference between indexed and crawling?
- Do keywords matter? How many times should I use a keyword? What is keyword stuffing?
- Does my domain name (URL) matter?
- What are backlinks and meta descriptions and do they matter?
- Does having a mobile-friendly website matter?
- What are the robots.txt and sitemap.xml files?
- Why do you need to add alt text to your images?
- Subfolders vs. Subdomain: What’s better for SEO?
- Does social media impact search engine rankings?
- Does “fresh content” matter?
- What is duplicate content?
- What will get my website penalized? What’s a manual penalty?
- What’s the deal with the Panda and Penguin algorithm updates?
- What is Google’s Knowledge Graph? What are Google’s Answer Boxes?
So go ahead, download the ebook and get ready to totally know what a robots.txt file is — and to confidently answer the question of whether you should go for a subfolder or subdomain for a microsite.
Rising in the ranks of Google is not an easy thing, but if you understand these critical SEO basics, you’ll be on your way to the top.