Digital Marketing Strategy
Written by: Chris Getman
Digital Marketing
Written by: Chris Getman
Buildpro is a nationwide roofing specialist with brick-and-mortar locations around the country. Their website was outdated and didn’t reflect the brand’s values of professionalism and quality. They came to Vital looking for a complete reinvention of their site in order to engage users, establish trust, improve SEO, and provide a foundation for their digital marketing strategy.
Vital redesigned the Buildpro site for visual storytelling, using compelling product photography, interactive graphics, and video capabilities. Users are invited to learn more about what goes into their roofs, browse galleries, and compare prices. And, once they’re ready to consider a purchase, Vital’s shopping modules let them explore roof types and fill out a lead generation form for more information.
At every touchpoint throughout the new site, users are invited to consider: “Why Buildpro?” The sleek, professional design communicates the brand’s advantages, and validation is baked in with “reasons why” to choose Buildpro, customer testimonials, and a service locator that allows customers to immediately determine whether Buildpro is for them.
Built on the robust WordPress CMS platform, the new Buildpro site is scalable, flexible, and designed for easy updates. And, it serves as the foundation for a broad range of digital marketing efforts, allowing the company to optimize conversions for both organic and paid lead generation efforts over time.
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