TopBloc

New Website and Branding Highlights Technology Consultant’s People-First Approach.

Scope

Technology consulting firm TopBloc approached us to help with their brand refresh and replatform their website to better support their marketing team. As the leading provider of Workday project management software implementation and support services, they needed a website that would convey immediate confidence and competence and empower their sales and marketing teams to reach more leads and easily connect with potential employees.


First, we set out to modernize the client’s brand with a logo refinement. We also shot an “About” video and fresh team headshots, bringing in an overall new look and feel that is distinct to TopBloc and highlights their focus on people before products. One small but impactful design detail we used to enhance the site photos: a diamond that hovers over the subjects’ heads to make them appear illuminated and enlightened by the Workday platform’s capabilities. Once we had solidified TopBloc’s brand identity, we built a new website from scratch in the WordPress block editor.

 

TopBloc’s new site is built to promote their custom approach, generate leads, and engage potential employees. We built the new website in a block editor so TopBloc’s team could rapidly deploy their content marketing strategies without relying on a designer or developer. Now, not only is their new site easier to update and manage, it's designed to effectively promote their custom approach to help generate leads and engage potential employees.


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