Solvit

CRM and Professional Services Automation (PSA) Consultant Gets a New Name and a New Website

Scope

Overview

The technology consultants at the company formerly known as Sadhana are experts in all things Salesforce, Kantata SX, and business operations. But their original name didn’t clearly communicate their value to their clients — plus it was difficult to spell, difficult to pronounce, and difficult to remember. They came to Vital for a new name and a complete rebrand, and a scalable new WordPress website to match!

No More Work Arounds

Tired of “working around” their old name, this client collaborated with Vital’s brand strategy team to define what makes them uniquely valuable in a crowded market of customer relationship management (CRM) and professional services automation (PSA) consultants. With their truly special blend of business operations expertise and technical know-how, they devise elegant solutions to complex problems that make life easier and more efficient for their clients. Our team came up with the simple, catchy name “Solvit” and tied it all together with the tagline “No More Work Arounds” to communicate the benefit of technology solutions that work for users, not the other way around.

Simple Message,
Powerful Visuals

After simplifying and clarifying the new brand’s message, our design team got to work bringing the brand to life with a vibrant purple and green color palette and a logo that’s both friendly and clever. In addition, our video team helped bring the people at the heart of Solvit to the forefront with a brand video and plenty of b-roll footage to highlight their passions and personalities.

A Website That Grows With the Company

With the new name and brand in place, Solvit was poised to grow. They needed a new website that would act as a showcase for the brand and make it easy for the team to add new pages and content as their needs changed over time. Vital created a flexible, scalable WordPress site — and the Solvit team immediately put it to the test, creating new navigation and new pages to reflect their growing focus on the Kantata SX PSA system. Now that they’re prepared for the future, we continue to work together on ongoing site improvements and other initiatives through a Digital Marketing retainer.