Madison Park Group

A New Website to Power Superior Advice on M&A and Capital Raises Meets Clients Where They Are, Online

Scope

Overview

Madison Park Group provides expert guidance to business software and technology companies — and their stakeholders — on their most challenging financial and strategic planning needs by completing sophisticated mergers and acquisitions (M&A) and strategic capital advisory transactions. They were held back by a website that didn’t fully communicate their capabilities, leaving their referral sources and sales team to do all the heavy lifting.

The Challenge

Vital understood that, in today’s B2B marketing world, potential clients and investors make their own referrals, conduct their own research, and become sales-ready in their own time — and they expect to be able to do it all online. The new Madison Park Group website needed to drive organic traffic, engage visitors, warm up prospects, and generate marketing- and sales-ready leads, without prompting from a sales consultant or referral source.

The Solution

We applied our proven process to create a website that supports Madison Park Group’s growth through visual storytelling, data-driven validation, customer testimonials and client outcomes, and in-depth, easy-to-navigate information that allows prospects to educate themselves. It’s all tied together with simplified, impactful calls to action and low-friction contact forms for lead generation.

The Result

The new website effectively positions Madison Park Group to compete in today’s online-focused marketplace. The design and user experience (UX) bring the brand in line with current expectations for simplicity, ease of use, and technical sophistication. And, like all Vital’s web builds and redesigns, it’s flexible, scalable, and secure, making it easy for the site to grow along with the brand.