Certinia

Rolling Out a New Brand with a Smooth-as-Butter User Experience

Scope

Project Overview

Software platform Certinia connects all digital aspects of services operations, providing end-to-end integration between estimation, accounting, customer relationship management, and more. Having recently completed a rebranding project, Certinia (formerly FinancialForce) needed a new website with an excellent user experience to match their seamless, Services-as-a-Business platform.

Certinia Website Homepage

Old Platform, New UX

Vital was tasked with updating Certinia’s old site to reflect their new brand identity while avoiding a complete site rebuild. We worked with Certinia’s branding partners to incorporate their designs into a beautiful, frictionless website experience that gets visitors where they need to go, fast, with minimal interruption to service during the refresh.

Business as Usual

The new Certinia site welcomes visitors with a minimalist representation of their seamless software tools, complete with attractive infographics that illustrate their core beliefs around the Services-as-a-Business model. A straightforward meganav points visitors in all the right directions while clearly spelling out Certinia’s offerings and capabilities. 

Better yet, the user-friendly WordPress CMS enables the client to make updates, without calling in the Vital dev team (though we’re always on call if needed).

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