VividCloud
Full Website Build and Rebrand Positions Saas Client as an Expert in Cloud Migration
Scope
Before:
Now:
Project Overview
VividCloud, a cloud migration and platform modernization company, needed help establishing their brand and communicating their purpose and value to potential clients. The Vital team overhauled VividCloud’s old website — which was rigid, unscalable, and unable to nurture leads — and restructured it into a user-friendly information hub designed to grow with the company.
World, Meet VividCloud
As a software engineering company specializing in cloud and IoT systems, it was imperative that VividCloud’s digital presence convey immediate confidence and competence, no matter how visitors encountered their brand. Vital’s job was to build a site (and brand) that could scale with the client’s business and help them create a viable funnel for leads.
Clearing Hurdles with Ease
Upon the initial site launch, we encountered a slew of issues stemming from VividCloud’s Amazon Web Services hosting environment, which would not sync with the staging site. Fortunately, we were able to successfully relaunch on WordPress Engine with minimal interruptions to service.
Everything But the Kitchen Sink
Along with a company-wide rebrand, Vital delivered a new website with fresh copy, a new Brand Messaging book, and the resources for VividCloud to build out their own buyer personas.
Future, Here We Come
The client was thrilled with the results, which Vital was able to deliver within 5–6 months of the initial Discovery phase. Now, through intuitive UX and subtle-yet-satisfying visuals, VividCloud’s website serves as a solid digital marketing foundation, clearly conveying the client’s expertise and competence in a cloud-based future.
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