Digital Marketing Strategy
Written by: Chris Getman
Digital Marketing
Written by: Chris Getman
Component Dynamics sources high quality electronic components for manufacturers, resellers, and brokers. They needed to make the shift from a corporate website to eCommerce functionality that would support a large, ever-changing product catalog. Their previous site was limited by a page builder backend, so we transitioned them to the WordPress Block Editor for an easy-to-use site that will scale to meet their business objectives.
In addition to eCommerce functionality and an updated look and feel, the new site imports over 2000 products from a central database. The catalog updates twice a day with the latest availability, pricing, imagery, and other product details. A robust product search engine with the ability to browse by category makes the user experience easy and intuitive. And the site architecture and product descriptions are optimized for organic search.
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