Paid Digital MEdia
Facebook Ads Agency for Lead Generation
Is your target audience on Facebook? Meet them where they are with ad campaigns that leverage strategic targeting, creative assets, and data-driven insights.
Advertising on Facebook Is a No-Brainer
Not only can you reach a broad audience, you can do it at a relatively modest cost. But even if your Facebook ads perform well, it’s all too easy to miss out on valuable opportunities to gather cross-platform learnings if you’re managing your campaigns in isolation.
As a full-service digital marketing agency, we look at things differently. We leverage our experience running highly targeted marketing campaigns via Facebook and supplement it with data-driven strategies to continuously improve your ads performance. When you partner with Vital, you can count on expertly managed campaigns that deliver the best possible return on your investment.
We’ve Worked With
Facebook Ads Services We Offer
Campaign Strategy
Using industry insights and Meta platform expertise, we analyze your goals and past campaign data (or our experience) to build a customized strategy to drive impactful results for your business.
Audience Research & Optimization
We identify and target relevant audiences by analyzing user behavior, interests, and demographics, optimizing campaigns to reach and engage potential customers with higher conversion potential.
Competitor Analysis
We research competitors who are targeting similar audiences on Meta, refining strategies to make sure you stand out and consistently achieve a competitive edge.
Customer & Remarketing Targeting
At Vital, we know how to leverage retargeting audiences, customer lists, subscriber lists, and more to create lookalike audience to drive extremely valuable audiences.
Campaign Analytics & Reporting
Our analytics go beyond surface metrics. We deliver detailed insights into campaign performance, helping you understand which ads are driving meaningful business outcomes.
Campaign Setup & Management
From ad sets to placements, we set up and manage Meta Ads campaigns with precision, tailoring each element to optimize performance and gather actionable insights.
Budgeting & Optimization Management
We maximize return on ad spend through optimized budgeting and ad optimization strategies, carefully managing when and where your budget is allocated across Meta’s ad placements.
Ad Copywriting
Our creative copywriters craft compelling Meta ad copy that captures attention, resonates with target audiences, and aligns with Meta’s ad policies and best practices.
Graphic Design
Engaging, brand-focused visuals are key to Meta ads. We create designs that not only attract attention but also enhance your brand’s message and improve ad performance.
Videography & Photography
Videos and visuals capture Meta users’ attention quickly. Our team produces high-quality visual assets that increase engagement, clicks, and conversions on your Meta ads.
Ad Testing & Optimization
We conduct rigorous A/B testing to identify what resonates most with your audience on Meta, refining and enhancing your ads for the best possible performance.
Landing Page Creation & Optimization
We design high-converting landing pages to complement your Meta ads, ensuring a seamless experience from ad click to conversion and optimizing for maximum engagement.
When You Partner With Vital for Facebook Ads Management Services, You’ll Get…
Exactly what you need to run successful Facebook ad campaigns.
- Customer and audience targeting
- Competitor analysis
- Campaign setup and management
- Budgeting and bid management
- Ad copywriting and creative services
- Videography and photography for creative assets
- Landing page creation & optimization
- Ad testing and optimization
- Campaign analytics and reporting
Essential Reading
Case Study: Vital Client Generates 128X ROAS in Opportunity Pipeline through PPC Strategy
See how this leader in global payments processing technology achieved standout results with a PPC strategy that delivered valuable, engaging content to the right audience at the right time to drive highly qualified leads that represented millions in opportunity pipeline.
Our Approach to Facebook Ads Management
How are we different from other Facebook ads agencies? It all comes down to a unique, structured approach that’s been refined over years of experience to ensure results and return on your ad spend.
1. Quarterly Strategy Sessions
From the beginning of our partnership, we’ll meet with your team on a quarterly basis to touch base on your campaign goals, make sure the results we’re producing have a tangible impact on your business, and come up with a plan for the future, whether it’s increasing brand awareness, boosting traffic to your website, or generating more leads.
2. Weekly Status & Data Calls
With your campaigns up and running, we’ll meet once a week to go over the metrics you care about the most, get your two cents, and plan tests, changes, and optimization strategies to keep growing your return on ad spend (ROAS).
3. In-depth Monthly Reports
Every month we’ll put your data under the microscope to take a comprehensive look at how your Facebook ads are performing. We’ll flag promising areas for potential growth and suggest new campaigns, content refreshes, new lead-gen offers, and anything else that could enhance your campaigns.
Vital’s Facebook Ads Process
Here’s how the magic happens:
Step 1: Questionnaires
Managing Facebook ads is only the beginning of what we do. At Vital, we’re also marketing strategists who take a holistic approach to solving any marketing challenge. That’s why one of the first things we’ll ask you to do is to fill out questionnaires, not only about your ad history but also about your company, goals, ideal audiences, the competition, and more.
Step 2: Audit of Current Account
Unless this is your first rodeo with Facebook ads, we’ll perform a thorough assessment of the accounts we’ll be managing. Our custom Facebook ad account audit and checklist is based on years of practice analyzing accounts for opportunities for improvement. During this step, we look at every aspect of your current account to learn as much as we can about what’s working for you (and what isn’t), then benchmark all KPIs as a baseline to measure future success.
Step 3: Audience & Competitor Research
If our audit revealed any missed opportunities, we’ll work to address them by conducting thorough research, creating buyer personas, and compiling competitor insights. Then, we’ll nail down our audience targeting and segmentation strategy before moving forward with creative production work.
Step 4: Ad Copywriting, Design, & Creative Assets
The social media world is a highly visual place, which means that ads need to be eye-catching, compelling, and unique. To make sure yours stand out, we’ll create multiple versions to test the effectiveness of different approaches, from highly designed ads to more natural formats.
Step 5: Report Creation
One of the perks of being a Vital client is that you’ll get your own custom dashboard report. We pride ourselves on reporting in your company’s language (traffic, leads, conversion, etc.), and we’ll never try to mislead you with vanity metrics. Transparency is something else that’s close to our hearts, so every month we’ll provide you with your most recent reports and take the time to review them together.
That said, you’ll always have full access to your account and can log in at any time to review metrics.
Step 6: Account Maintenance & Meetings
Once everything is up and running, we’ll get you into a cadence of weekly status updates, monthly in-depth reporting, and quarterly strategy sessions. This structure drives continuous improvement that builds over time, and it’s why the majority of our clients grow their engagements with us year after year.
Want A Facebook Ads Proposal?
Think we might be a good fit? Fill out the form on this page and we’ll set up a call to talk about it.
