Google Tag Manager (GTM) Consulting Services 

Get the comprehensive website data and analytics you need to inform crucial business decisions with Google Tag Manager consulting, implementation, and management services that combine strategy with technical expertise.

Get the Data You Need from Google Tag Manager — without Compromising Site Performance

When it comes to GTM, we’ve seen it all — from entry-level implementations that fail to deliver accurate and actionable data, to complex tagging gone wrong, slowing down load times and tanking user experience.

At Vital, we do things differently. From our strategic approach to our technical wizardry, we know how to optimize your Google Tag Manager so you get the data you need to drive business results, while avoiding common pitfalls that impact front-end performance.

Get GTM Services from a Premier Google Partner

This isn’t our first rodeo. As an agency, we’ve been helping clients implement and optimize GTM since Google first launched the tool in 2012. Since then, we’ve created, managed, tested, published, and analyzed data from Google tags for hundreds of clients, tracking countless user interactions to drive millions of dollars in digital marketing return on investment (ROI). 

Google Tag Manager Services We Offer

GTM Implementation & Strategy

Just about any web development nerd can handle a basic GTM implementation — but we’re not your average nerds. As a full-service website and digital marketing agency, we bring a unique strategic and technical focus that delivers the insights you need to grow your business. We audit your current technology usage, work with you to figure out what types of tags you need, and optimize both GTM and your website for performance and results.

Server-Side GTM Setup

If you know what server-side GTM setup is, you know that it’s an extremely technical discipline that requires a highly skilled and experienced development team plus a GTM interface expert. If that all sounds like gibberish, you’re not alone — and you’ve come to the right place. Especially essential for self-hosted clients who use social applications to drive sales, we specialize in server-side GTM setup and provisioning to eliminate any gaps in your sales funnel data.

GTM Tag & Setup Audit

If you’re already using GTM but suspect you could be getting more from this powerful tool, we offer comprehensive tag and setup audits. We’ll scrutinize your code to make sure everything is optimized for performance, check for proper naming conventions, straighten out your workflows, eliminate redundancies, streamline the user interface, and eliminate any unnecessary scripts that could slow down your site.

GA4 Consulting & Management

If GTM and Google Analytics 4 (GA4) go together like peanut butter and jelly, consider Vital your new favorite sandwich maker. Most of our GA4 setups use GTM to pass site data to GA4. When we handle both GA4 and GTM, we ensure that you get accurate page data, conversion data, and ecommerce data, so you can make confident, informed business decisions. 


Client retention


Clients in monthly consulting and digital marketing retainers


Years of web development experience


Websites built

Benefits of Google Tag Manager (GTM) Implementation and Consulting Services

Partnering with Vital for GTM services can significantly enhance your ability to effectively utilize data, leading to improved outcomes across your digital marketing initiatives.

#1. Expertise and Experience 

At Vital, we possess deep expertise in GTM best practices and bring a wealth of experience from working with diverse clients across multiple industries, enabling us to adeptly handle complex tagging requirements.

#2. Custom Configuration

We tailor GTM setups to meet your specific business needs, ensuring each tag is correctly configured to gather the essential data that drives informed decisions.

#3. Time Efficiency

By entrusting Vital with your GTM configuration and management, your business can save considerable time, enabling your internal teams to focus on other crucial aspects of your digital strategy.

Server-Side GTM #4. Error Reduction

Our seasoned professionals are more likely to set up tags correctly the first time, reducing the errors that can occur from improper implementations and safeguarding the accuracy of your data. As part of our QA process, we track tags and make sure they’re working correctly by checking the actual output against the intended output.

#5. Advanced Data Insights 

With our extensive expertise, Vital can establish complex tracking frameworks within GTM to provide deeper insights into user behavior, informing more effective marketing strategies. 

#6. Training and Support

We offer comprehensive training and ongoing support to enhance your in-house team’s proficiency with GTM, ensuring they are well-prepared to manage minor changes and understand the collected data.

#7. Compliance and Security

Vital stays current with the latest regulations, ensuring that all tag implementations comply with data privacy laws such as GDPR and security protocols including Google Consent Mode V2. 

#8. Scalability

As your business expands, Vital will proactively adapt and scale your GTM setup to meet new tracking requirements and more intricate configurations without disrupting the existing setup. We build with scalability in mind from the outset, following best practices to keep the load on GTM light by coding on site when feasible. 

#9. Customized Implementation

No cookie cutters here. We work to understand your business needs and custom-design a GTM system to deliver the tracking capabilities and data analysis required to support your growth and success.

#10. Reliability and Support

We take the availability and accuracy of your GTM data as seriously as you do. With our enterprise-level support, our clients know they reach out 24/7 with any issues and we’ll be on top of it.

Meet our Team of Google Tag Manager Experts

When you work with Vital for GTM consulting services, you get to know our team by name. Might as well get started now.

Dave Currier
Dave Currier
SEO Manager, Senior Developer

18+ years in SEO and web development


  • Google Ads Search
  • Google Ads Shopping
  • Google Ads Video
  • Google Analytics
Ryan Taylor
Director of eCommerce & Backend Development

14+ years in web development

Dan Mensinger
Dan Mensinger
Senior Web Developer, SEO Strategist

19+ years in web development

Matt Chase
Matt Chase
Director of Development

28 years in web development

Ethan Floyd with a PS5 Controller
Ethan Floyd
SEO Analyst, Technical/Strategy

4 years in digital marketing and data analytics


  • Google Ads
  • Google Ads Shopping
  • Google Analytics
Amanda Roy
Amanda Roy
Digital Marketing Coordinator Manager

6+ years in digital marketing and web design and development


  • Google Analytics
  • Google Tag Manager Fundamentals
  • Web Design & Development Certificate, UMass Lowell
Charley Prevost
Charley Prevost
Senior Coordinator

4+ years in digital marketing


  • Google Ads
  • Google Analytics

Ebooks: The 16 Marketing KPIs You Should Be Measuring

This 20-page comprehensive guide will walk you through the most important KPIs you should be measuring if you want to improve your marketing. As the age old saying goes, “if you can’t measure it, you can’t improve it.”

Our Approach to Google Tag Manager Implementation and Consulting

Keep your friends close and your GTM team closer.

#1. No radio silence.

We understand that GTM is about much more than just raw data. It’s about the people who need to use that data to drive informed business decisions. That’s why we meet with all our analytics clients at least once a week — and more frequently for enterprise-level clients with high-velocity eCommerce websites.

#2. Get the right people in the room.

You will have a technical point of contact on every call — we’re talking a real, live GTM expert who understands your business and has the necessary expertise to strategize real fixes for real challenges, eliminating roadblocks, games of telephone, and wasted time.

#3. Collaboration is a beautiful thing.

Many of our clients work with multiple agencies for different applications and services. We’re not jealous. On the contrary, we collaborate with your agency partners to make sure everyone has the data and insights they need to succeed. We’ve also built strong relationships with reps from all major social media platforms, so if there’s an issue on the platform side, we know who to call.

Google Tag Manager FAQ

What is Google Tag Manager (GTM) and why should I use it?

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (code snippets or tracking pixels) on your website or mobile app without needing to modify the code. It simplifies the tag deployment process, reduces reliance on developers, and ensures accurate data collection.

How can a GTM agency partner like Vital help my business?

Vital can optimize your GTM setup for accurate tracking and data collection, ensuring that all marketing and analytics tags are correctly implemented. We take the time to understand your business and provide custom configurations tailored to your unique needs, offer training and ongoing support, and ensure compliance with data privacy regulations.

Does my B2C eCommerce business need Google Tag Manager consulting?

All day long. GTM is at the heart of the data analytics you need to run a successful B2C eCommerce business. When working with B2C clients of all sizes, we focus on user-centric data, cookie policies, and digital advertising analytics.

Does my B2B business need Google Tag Manager consulting?

While many people think of B2C eCommerce when they think of GTM, the tool can be just as critical to the success of a B2B business that depends on online leads. When implementing GTM for our B2B clients, we customize the data structure to focus primarily on site usage statistics, conversions, and (when applicable) user accounts.

What types of tags can be managed using GTM?

GTM can manage a wide variety of tags including Google Analytics, AdWords conversion tracking, Facebook Pixel, Hotjar, custom HTML scripts, and more. This flexibility makes GTM a powerful tool for comprehensive tracking and marketing analytics.

Can Vital help us migrate existing tags to GTM?

Yes, Vital has extensive experience in migrating existing tags to GTM from various platforms. We ensure a smooth transition while maintaining data integrity and continuous tracking, minimizing any disruption to your operations.

How does Vital ensure that GTM doesn’t hurt my website performance?

Done right, GTM improves website performance by asynchronously loading tags, which reduces the load time impact on your website. It also centralizes tag management, which helps to eliminate redundant and conflicting tags that can slow down your site. In addition, Vital’s expert team understands when to code directly on your website vs. in your tag manager to optimize performance.

What kind of support can I expect from Vital after GTM setup?

Post setup, Vital offers continuous support including regular check-ins, troubleshooting, tag updates, and optimization. We also provide training for your in-house team to ensure they are comfortable with the GTM interface and knowledgeable about its functionality.

Is GTM secure and compliant with data privacy regulations?

Yes, when implemented correctly, GTM is secure and can be compliant with data privacy regulations like GDPR, CCPA, etc. Vital ensures that all tag implementations follow best practices and regulatory guidelines to safeguard user data.

Can GTM work with both websites and mobile apps?

Yes, GTM is versatile and works with both websites and mobile apps. GTM for mobile apps is referred to as GTM for Apps, and Vital can help set up and manage tagging for both platforms efficiently.

How do I know if my GTM setup is working correctly?

Vital conducts thorough testing of all tag implementations using GTM’s built-in preview and debug mode. We also use tools such as Google Tag Assistant to verify that tags are firing correctly and collecting the intended data.

Want to Get a Google Tag Manager Services Proposal from Vital?

Think we might be a good fit? Fill out the form on this page and we’ll set up a call to talk about it.