Digital Marketing
LinkedIn Ads Management That Gets Results
Achieve the clicks and conversions you want with our proven approach to creating, designing, managing, and optimizing your LinkedIn ad campaigns.
At Vital, we know exactly how to boost your return on ad spend (ROAS) with LinkedIn ads
Sure, creating eye-catching LinkedIn ads is one thing, but making them work really well takes a whole different level of effort — think optimizing content, tweaking strategies, and driving users to take action. That’s our speciality. Our approach to LinkedIn ads — and social media platforms in general — is all about bringing value to users. We get it: People aren’t always looking for help, which is why we focus on offering something genuinely useful, like an eBook, webinar, or industry guide.
We’re experts at crafting compelling ads that shine across all industries, especially for B2B and higher education clients. In fact, we’ve nailed account-based marketing (ABM) campaigns and delivered great results for our higher education partners. Our strategies work, and we’ve got the numbers and glowing testimonials to back it up.
We’ve Worked With
LinkedIn Ads Management Services We Offer
Campaign Strategy
Starting with a foundation of industry knowledge and LinkedIn ads expertise, we analyze your goals and any historical data from past campaigns to craft campaign strategies to drive the business results you need.
Account-Based Marketing
We structure our strategies to fit your specific business, industry, and goals, which means you’ll receive tailored solutions that directly align with your unique needs and objectives.
Customer & Audience Targeting
We combine LinkedIn profile data with demographic information and online behavior to identify the best leads within your CRM. We can even target specific companies and job titles.
Competitor Analysis
Keeping an eye on the competition isn’t just smart — it’s essential. We dig into exactly what types of ads, offers, and campaigns your competitors are running, which means we can stay one step ahead and craft strategies that stand out.
Campaign Setup & Management
We create order out of chaos by setting up and managing campaigns and ad groups at the ideal level of nuance to allow for the intelligent reporting and insights needed to drive optimal results.
Budgeting & Bid Management
Every dollar matters, which is why we take a strategic approach. Our budgeting strategies are designed to maximize leads and sales while avoiding common mistakes or misallocating your budget across various campaigns and ad groups.
Ad Copywriting
We don’t mean to brag (okay, maybe a little), but our copywriting team really knows their stuff. Your LinkedIn ads are only as effective as the copy, which is why we craft compelling messages that resonate and inspire action.
Graphic Design
Have we mentioned our amazing team of graphic designers? With LinkedIn ads, you get visuals that increase brand awareness, appeal to your audience, convey value, and boost engagements.
Videography & Photography
We know attention spans are short. If our compelling copy and eye-catching graphics aren’t enough, our video and photo assets will help seal the deal by taking your ads to the next level and boosting engagement, clicks, leads, and revenue.
Ad Testing & Optimization
We don’t just sit back once the ads are live. We’re committed to data-driven results, so we’re constantly testing and optimizing your LinkedIn ads to understand exactly what your audience wants (and what they don’t). When we find strategies that work, we go all in.
Landing Page Creation & Optimization
Getting clicks is just the start. To see a real return on your ad spend, you need stellar landing pages. We use our writing, design, and development skills to create pages that deliver, and we optimize them just like your ads. Our goal? Turning clicks into real action.
Campaign Analytics & Reporting
We go beyond the basics to give you full-funnel attribution insights.
In addition to showing you which campaigns are getting the most conversions for the best price, we’ll also highlight which of those conversions are driving the business results that really matter.
What do you get with LinkedIn ads management services from Vital?
We don’t believer in a cookie-cutter approach, which is why every client receives a customized, structured plan for success that includes:
- Competitor analysis
- Campaign setup and management
- Audience research, optimization, and targeting
- Budgeting
- Ad copywriting and creative services
- Videography and photography for creative assets
- Landing page creation and optimization
- Ad testing and optimization
- Campaign analytics and reporting
Essential Reading
Case Study: Vital Client Generates 128X ROAS in Opportunity Pipeline through PPC Strategy
See how this leader in global payments processing technology achieved standout results with a PPC strategy that delivered valuable, engaging content to the right audience at the right time to drive highly qualified leads that represented millions in opportunity pipeline.
Our Approach To Managing LinkedIn Ads
What sets us apart from other digital marketing agencies? A unique, structured approach honed over our decades of experience to ensure maximum efficiency and return on your ad spend.
1. Quarterly Strategy Sessions
We kick things off with an initial meeting with your team and then meet every quarter to align on goals, assess the tangible impact of our results on your business, and fine-tune our strategy.
2. In-depth Monthly Reports
Once a month, we take a deep dive into your LinkedIn Ad performance. We pinpoint opportunities for growth and suggest new campaigns, adjustments to existing structures, content improvements, fresh lead-generation offers, and more.
3. Weekly Status & Data Calls
After launching your campaigns, we meet with you weekly to review the key metrics for your business, gather your feedback, and plan tests, tweaks, and optimization strategies to continually boost your return on ad spend.
LinkedIn Ads Management Setup Process
Here’s what you can expect from our onboarding process:
Step 1: Questionnaires
We ask every new client to fill out questionnaires, not only about their ad history but about their business, their goals, their target buyers, and their competition. In other words, we want to know everything.
Step 2: Audit of Current Account
We have a proven audit process and checklist that’s based on years of experience in analyzing ads for weaknesses and opportunities. We break down your current account to learn as much as we can from past performance, then benchmark all KPIs as a baseline to measure future success.
Step 3: Kickoff Meeting
After the prep work is done, we hold a kickoff meeting with the entire team to review timelines, walk through each step of the setup process, and uncover valuable insights from your completed questionnaires and audits.
Step 4: Audience, & Competitor Research
We do our homework and conduct thorough research to address any missed opportunities found in our audit, compiling ideal audience profiles and competitor insights.
Step 5: Account Setup or Restructuring
We set up or restructure your account settings, including campaign setup, copywriting and testing setup, match type, extensions, and audience targeting setup.
Step 6: Ad Copywriting
Writing LinkedIn ads is a balance of art and science. The ads need to be persuasive, informative, and direct, all within very tight character limits. Luckily Vital has a team of experienced copywriters who have been writing LinkedIn ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
Step 7: Ad Design & Creative Assets
We create enticing, eye-catching ads while still representing your brand. We also enhance LinkedIn ads with photographs or video where it’s needed.
Step 8: Landing Page Setup
Your LinkedIn ads only have meaning if they drive users to take action. At Vital, we’ve got your landing pages covered. We’ll handle the writing, design, and development, all based on tried-and-true best practices. After years of testing different formats, we’ve honed our own landing page strategies to get the best results.
Step 9: Ad Tracking
Once your campaigns are set up and ready to roll, it’s time to make sure we’re keeping an eye on the numbers. We’ll dive into goal tracking to measure those all-important conversions, set up call tracking so we don’t miss a single lead, and make sure every bit of data is in place to monitor what’s working (and what could use a little fine-tuning).
Step 10: Report Creation
Vital creates a custom dashboard report for each client. We import all historical data and then we update our main dashboard report every month. At Vital, we keep things simple when it comes to reporting. We break down the numbers in plain English, focusing on what really matters — like leads and sales — not just flashy metrics. We’ll go over reports with you every month, but you’ll always have full access to your account and can check the metrics anytime you want.
Step 10: Account Maintenance Meetings
Once we’re up and running, we’ll get you into our regular groove with weekly status updates, monthly deep dives, and quarterly strategy sessions. This rhythm is what keeps things moving and improving over time — it’s also why most of our LinkedIn ad clients stick with us for the long haul.
LinkedIn Ads Management Pricing
We charge a one-time account setup or restructure fee which varies depending on the size and status of the account we’re onboarding. After that, you pay a percentage of your ad spend as a monthly management fee.
Account Setup – Fee Structure (One-Time)
Example Pricing:
| Setup Project | Low | High |
|---|---|---|
| Discovery: kickoff-meeting, strategy, competitive research, questionnaires, stakeholder interviews | $800 | $1,200 |
| Keyword research & grouping / audience & demographic targeting | $1,400 | $2,100 |
| Account review / setup, budgeting | $560 | $1,120 |
| Campaign creation / updates | $1,680 | $2,800 |
| Landing page design and content update | $980 | $1,960 |
| Miscellaneous Projects | $0 | $1,400 |
| Total: (final project pricing TBD in Discovery) | $5,420 | $10,580 |
Ongoing Management – Fee Structure (Monthly)
Spend level is based on a per-channel/network spend unless otherwise stated. If you partner with Vital to manage paid digital advertising in addition to your Google Ads account, your monthly management fee will be a percentage of your spend on a single channel, not on all channels combined (e.g. If you spend $5,000 on Google Ads and $5,000 on Meta Ads, your rate will be based on a $5,000 spend level, not a $10,000 level).
Clients who enroll in a digital marketing retainer in addition to Google Ads management services receive a 10% discount on monthly management fees.
Custom quotes can be provided upon request.
| Paid Media Spend (Monthly) | Management Fee (Monthly) |
|---|---|
| < $4,999 | $980 (minimum) |
| $5,000 – $9,999 | 17.5% |
| $10,000 – $19,999 | 15% |
| $20,000 – $29,999 | 12.5% |
| $30,000 – $99,999 | 10% |
| $100,000 – $499,999 | $10k+ Custom retainer available |
| $500,000 – $1mm+ | $20k+ Custom retainer available |
Want To Get a LinkedIn Ads Management Proposal from Vital?
Think we might be a good fit? Fill out the form on this page and we’ll set up a call to talk about it.
