Digital Marketing
Case Study: Global Healthcare Technology Company | Digital Marketing
International medical device company gets a 1,900% surge in leads
INDUSTRIES
Digital Marketing for Scientific Equipment
You never stop innovating. Neither should your digital marketing partner.
Scientific Equipment Companies we’ve Helped
Services We Offer
At Vital, we offer a comprehensive range of digital marketing services tailored for scientific equipment manufacturers. Our strategies are designed to enhance your online presence, engage niche audiences, and drive measurable growth.
Digital Marketing Strategy
Tailored strategies to boost brand visibility and drive engagement among decision-makers.
Search Engine Optimization (SEO) Services
Increase search engine rankings and ensure your scientific equipment is found by those who need it most.
Paid Digital Media Services
Maximize ROI with strategic paid digital media campaigns targeting specific segments within the scientific community.
Website Design & Development
Create a user-friendly website that effectively communicates your innovations and supports lead generation.
Content Marketing
Craft compelling content that resonates with your niche audience and highlights your expertise and innovations.
Email Marketing
Engage decision-makers with targeted email campaigns that convert marketing-qualified leads into sales-qualified leads.
Video Production Services
Leverage video content to demonstrate and differentiate your scientific equipment, boosting engagement and leads.
+109%
Organic website traffic
+117%
Quote requests via website
–28%
Cost-per-lead in PPC
$30
eCommerce sales year-over-year
Our Work
Case Study: Consolidated Sterilizer Systems | Website & Digital Marketing
Lab Equipment Manufacturer Increases Leads by 182%
Kind words from a happy client
We came to Vital because we wanted our company to appear on the first page of the search engine results. We didn’t have the in-house marketing expertise to create a dynamic website, assist with content creation, and navigate our way up the search engine results. Years later, I can say that Vital consistently exceeds expectations with all of our digital marketing needs.
Arthur Trapotsis
President and CEO, Consolidated Sterilizer Systems
Recognition for Our Work
Essential Reading
Templates: Marketing Plan Templates
When a marketing plan is done right, it can be one of the most valuable assets your marketing department has. That’s why we created a marketing plan template to help you plan and track throughout the year.
Scientific Equipment Marketing Challenges We Solve
Niche audience. Complex, technical products. Entrenched competitors. No worries. We’ve got this.
1. Distinguishing technology in a competitive market
Stand out in a crowded field by highlighting the unique benefits and innovations of your scientific equipment through targeted messaging and strategic positioning.
2. Understanding technical specifications and user needs
Effectively communicate complex product details and user benefits to your audience by creating engaging and informative content that speaks their language.
3. Reaching niche audiences and decision-makers effectively
We have targeting down to a science, so you can connect with the right decision-makers and influencers within the scientific community.
4. Balancing and maintaining consistency across digital and in-person marketing channels
Ensure a cohesive and unified brand experience for your audience by integrating digital efforts with in-person touchpoints, delivering a seamless journey from online research to offline engagement.
We Know Marketing for Scientific Equipment
Proven track record marketing scientific equipment. Specialized knowledge in digital marketing for scientific equipment manufacturers. Customized marketing solutions for your unique business needs.
- Significantly boost the quality of online leads
- Drive more traffic to your website
- Streamline marketing efforts to maximize ROI
- Strengthen brand loyalty, equity, and trust
- Cultivate leads throughout their purchasing journey
- Engage early- and mid-stage prospects effectively
- Enhance sales through tailored eCommerce solutions
When the future of your business is at stake, you can’t afford to miss Vital strategies that drive results
For over 20 years, we’ve been obsessed with finding new ways to enable our clients to achieve the goals that matter most to their success. When you partner with Vital, you get:
A Future-Proof Foundation
We evaluate your website, your brand, and your existing strategies — then fix what’s broken, build what’s missing, and set you up for long-term success.
A Plan for Growth
You tell us your business goals and we collaborate to build yearly, monthly, and weekly plans to get you there.
Comprehensive Strategies that Beat the Competition
We work holistically across disciplines and platforms to build strategies that transcend tactical silos.
Data-Driven Continuous Improvement
We harness data and AI-enabled testing to stack successes and multiply positive results.
A Process You Can Rely On
We apply fanatical discipline to executing your strategic plan, with regular meetings, reporting, and touchpoints that leave nothing to chance.
A Partner You Can Trust
A majority of our clients stick with us for years. We like to think that’s due to three factors: our amazing people, our client-focused approach, and our proven results.
Our Process
We combine scientific equipment expertise with a foundation in digital marketing for some of today’s most innovative B2B brands across industries to create a highly effective approach to generating more leads, driving sales, and increasing revenue.
Step one: Intake and assessment
Our scientific equipment marketing specialists take stock of your digital marketing performance with a baseline assessment of your current online presence and marketing activities.
Step two: Discovery and research
We learn everything we can about your company’s brand, your digital marketing goals, your customers, and your major competitors.
Step three: Plan the work
Based on your goals and your budget, we create a plan for building your digital marketing foundation and a monthly calendar for tactical deployments, with key performance indicators (KPIs) to define and measure success.
Step four: Work the plan
Our team of strategists, designers, developers, writers, and other specialists partners with your internal marketing team to create digital assets, build your content library, and execute your plan.
Step five: Measure, improve, repeat
We measure and report on your customized KPIs weekly and use the data to adjust tactics and improve performance. Our expertise allows us to balance the patience necessary for long-term success with the agility to respond immediately to fast-moving metrics.
Let’s Talk
Ready to start your scientific equipment company’s digital marketing or website project? So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.
