Brand Strategy
Brand Messaging Services to Connect and Convert
Communicate the story of your brand’s unique value to increase the impact of your marketing spend.
Your Brand Is a Story
Does your brand’s story connect with your audience’s goals, challenges, and emotions? Is it simple, powerful, memorable, and repeatable? Does it spark the actions that matter most to your success? How can you even tell?
If you’re confident that your messaging strategy is creating the kind of brand awareness, preference, loyalty, and word-of-mouth marketing that dreams are made of, keep doing you. If your brand isn’t top of mind for the influencers and decision makers you care about, pull up a chair. You’re about to discover how Vital helps build measurable, lasting brand equity through the power of humanity’s oldest art form: storytelling.
Go all in, learn everything you can about your company, and trust Vital to help you find what those things are.
VividCloud, AWS Partner
We’ve Worked With
Brand Messaging Services We Offer
Brand Essence
Call it a slogan. Call it a mantra. Call it anything you want — just call us when you need to distill your brand’s unique, authentic value into a few words that get right to the heart of what matters most to your audience.
Core Message
Built for the shortest of attention spans, your brand’s core message lets your audience know immediately that they’ve come to the right place to solve their challenges, achieve their goals, and find their tribe.
Brand Pillars
Simplicity. Power. Insight. Innovation. Whatever enables you to deliver on the promise of your brand’s core message, we’ll help you identify and communicate the cornerstones that inspire trust and confidence for your audience.
Brand Story
It begins where all great stories begin: A hero on a quest, beset by conflict, obstacles, and the great unknown. And it’s not about you. We put your audience at the center of your story — and when they need a guide on their path to victory, your brand is the happy ending they’ve been waiting for.
Unique Value Proposition
Some say it’s better to be different than better. We say — why choose? We work with you to surface what makes you stand out, and craft a simple message that immediately resonates with your audience (and makes your competition wish they’d gotten there first).
Personality, Voice, & Tone
Your competitors can copy a lot about your brand — from technical features and functionality to service models, a higher education program offering, or virtually anything tangible that you offer. You know what they can’t copy? Your unique personality and point of view. Our brand strategy experts are here to make sure what is uniquely you comes across consistently in all your communications.
Positioning Statement
Get everyone on the same page with a positioning statement that plants a stake in the ground by defining what you do, for whom, and how your competitive difference drives uniquely desirable outcomes for your audience.
Core Values
We’ll let you in on a little secret: Your core values aren’t just the agreements your internal team makes about your culture. That’s because they influence everything about your external brand and how your audience perceives you. We’ll help define or refine your core value statements so they directly contribute to what sets you apart from your competitors as a brand.
Mission & Vision
If your core values are the engine that drives your brand’s difference, your mission and vision are the roadmap that make sure everyone is pointed in the right direction. Align these with your messaging strategy as a whole, and you can rest assured that your brand equity rests on a solid foundation that will stand the test of time.
Essential Reading
How Do We Do It?
Our big advantage as brand messaging experts? We’re not just a branding agency — so we’re specialized, not siloed. Our messages are informed by cross-disciplinary expertise, built for real-world applications, and laser-focused on results.
Step 1. Discovery
We get the lowdown from you about your messaging goals and challenges, and dig into your status quo along with any external research or additional resources you bring to the table.
Step 2: Audience Research
We work with you to learn everything we can about your audience. Depending on your needs, we’ll conduct in-depth interviews with customers and internal stakeholders to deliver personas that detail what your brand means to those who matter most.
Step 3: Competitive Research
We dig into your main competitors’ messaging strategies to see what we’re up against and identify areas of untapped potential in the market.
Step 4: Stakeholder Workshops
We take a highly collaborative approach that gets key members of your team together to workshop the narrative structure that will form the basis of your brand’s story.
Step 5: Messaging Book
Our brand writers take our findings and craft them into a comprehensive messaging guide including usage tips for easy execution.
Step 6: Execution
Speaking of execution, we do that, too. Depending on your needs, we’ll help launch your new messaging strategy across every digital touchpoint, from your website to your paid advertising.
Ready to Start Your Brand Messaging Project?
So are we. Fill out the form below and we’ll be in touch shortly to answer your questions (and ask some of our own).
