Digital Marketing
Social Media Marketing Services That Grow Brands & Engagement
Up your game on Facebook, X, Instagram, Pinterest, LinkedIn, and more with social media strategy services from Vital.
Accelerate Your Brand’s Growth With the Right Social Media Strategy
At Vital, we believe social media, content, and digital marketing strategy go hand in hand…in hand. If you don’t create and own great content, your social media strategy doesn’t have a foundation to build upon. And if your website isn’t built around a strong call-to-action (CTA) and conversion-based approach, your fans and followers don’t have anywhere to go. When you have both — great content AND a clear strategy — and you combine them with a strong social media strategy, you’ll amplify your success and boost your ROI.
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How Our Social Media Marketing Services Work
Social media marketing services look a little different from agency to agency. Here’s how we do it at Vital:
- Audit & Evaluate — To get started, we’ll take a deep-dive into your current social media marketing strategy, paying close attention to what’s working (and what isn’t).
- Revise & Perfect — Our work isn’t done once your plan is implemented. We’ll continue to finetune the strategy as we interpret findings and your goals change over time.
- Strategize & Set Goals — Based on the findings from our audit, we’ll create a plan to improve your social media tactics, targeting high-opportunity areas, and set measurable goals to track progress.
- Implementation & Analysis — Next, we put your plan into action, keeping a close eye on how it performs.
Platforms We Work With
Social Media Marketing Services from Vital Come With…
Social Media Auditing
We assess your current social media presence to identify strengths and areas for improvement. As we go, we’ll look at metrics like content performance and engagement to make sure your strategy is aligned with your goals.
Competitor Analysis
The key to standing out? Understanding the competition. We’ll take a look at what your competitors are up to on the socials — uncovering opportunities for your brand to differentiate and outperform.
Audience & Keyword Research
Reaching the right audience is at the heart of any social media strategy. To ensure we get the right eyes on your channels, we conduct in-depth research to better understand your ideal customers and the keywords they’re searching for.
Social Media Advertising
Targeted social media ads go a long way toward extending your reach. Our team handles everything from ad creation to budget management to deliver ads that generate leads based on what matters most to your brand — no vanity metrics here.
Copywriting
If you want effective social media content (and who doesn’t?), compelling copy is a must. Our copywriters create engaging, on-brand messages that capture attention, speak your audience’s language, and drive action across platforms.
Video Production
Video content is a surefire way to grab your audience’s attention. We offer full video production services and can create anything from short-form clips to in-depth brand stories, optimized for each platform.
Content Distribution & Repurposing
Get more mileage out of your content by distributing it across multiple platforms and repurposing it for different formats. We see to it that your content reaches the right audience, in the right way, in the right place.
Social Listening
The best way to stay connected with your audience? Keeping a close eye on the conversations and trends related to your industry, brand, and competitors. We use social listening techniques to help you respond to feedback, identify opportunities, and stay ahead of emerging trends.
Expert Social Media Guidance
In terms of providing social media strategy services, we’ve been around the block a few times. When you partner with us, you’ll benefit from our team’s wealth of knowledge gained from years of rolling up our sleeves and getting the job done. Whether you need advice on a specific campaign or overall strategy, our team is here to give you a hand.
Robust Reporting & Analysis
Data-driven insights are essential for success. We generate full-funnel attribution reports to understand how your social media drives awareness, traffic, leads, and revenue. With these insights, we can help you make informed decisions and continuously improve your overall strategy.
Our Approach to Social Media Marketing
At Vital, we take a structured, results-driven approach to social media marketing, ensuring that every campaign is tailored to meet your specific business objectives.
1. Establish Goals & KPIs
Our process starts by identifying clear, measurable goals for your social media efforts. Whether it’s growing brand awareness, increasing engagement, driving website traffic, or generating leads, we define the key performance indicators (KPIs) we’ll use to keep track of your success.
2. Evaluate Existing Strategies
Before creating a new plan of attack, we take the time to assess your current social media strategies. With fine-toothed comb in hand, we review what’s working well, identify any gaps in your approach, and uncover opportunities for improvement, making sure that your new strategy builds on your previous wins.
3. Research Target Audience
The first rule of good social media marketing? Understand your audience. We conduct thorough research to identify your audience’s preferences, behaviors, and pain points, helping us craft the content and campaigns that make them stop and pay attention to what you have to say — or better yet, engage with your content.
4. Develop Detailed Social Calendar
Posting on a regular cadence goes a long way toward keeping your audience engaged and your brand top of mind. That’s why we create your very own, highly detailed social media calendar. This calendar outlines when and where each piece of content will be posted, ensuring a well-organized and measured approach to distribution.
5. Execute Content Strategy
With both a clear plan and your calendar in place, we execute your content strategy across all relevant platforms. From creating eye-catching visuals and compelling copy to managing targeted ad campaigns, we ensure your brand message is delivered effectively and consistently.
6. Analyze & Plan Repeatedly
Like everything online, social media is constantly changing meaning that marketing on social media is an ongoing process. That’s why we continuously monitor performance, analyze results, and adjust your strategy as needed. Taking an iterative approach makes it possible for us to refine your campaigns, optimize content, and boost your ROI over time.
Social Media Marketing Services Structure
We serve the vast majority of our social media marketing clients within our holistic digital marketing program, which is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom strategy plan to reach your business goals, and then we build your foundation.
Assessment
We perform a comprehensive audit of your current social media marketing efforts to uncover what’s working and what needs work. Armed with our findings, we evaluate what your competitors are doing to find untapped opportunities.
Planning
We use this insight to build a customized plan based on your company, your competition, your industry, and your goals. Our initial strategic plan outlines the tactics we’ll implement over the next 12 months.
Building your foundation
Next, we start building that all-important foundation of social media content. If it’s broken, incomplete, or non-existent, we fix and optimize it. We take a deliberate approach that enables us to start with quick wins while tackling longer-term initiatives for results that keep improving over time.
How we track progress
We work with you to evaluate performance, including engagement, impressions, conversion rates, follower growth, and more.
Who will I work with?
You will have a full team of digital marketing professionals dedicated to your business. Depending on the breadth of services you access through your retainer, your team will include an account manager, digital marketing strategist, SEO analysts, content strategists, copywriters, and more.
Want to Get a Social Media Marketing Services Proposal from Vital?
Thousands of people are waiting to connect with your brand on social media. Let’s help them find your profiles with a social media marketing strategy that works for you.
