Sales Collateral: Paid Digital Advertising Program
Check out our PPC sell sheet to learn more about Vital’s Paid Digital Advertising Program.
Digital Marketing
Demand Generation Services
Earn more of the right leads and keep your pipeline moving.
Unlock Growth with Demand Generation
Demand generation helps you reach potential customers before they’re actively searching, allowing you to build interest early.
This means a fuller pipeline and more qualified leads by creating awareness and trust — so you’re not just capturing demand, you’re growing it.
SOME OF OUR CLIENTS:
Demand Generation Tactics
Paid Media Campaigns
Reach more of your target audience and drive revenue with paid digital advertising.
- Remarketing and retargeting
- Google search ads
- Display network ads
- Paid social ads
Content Marketing
Attract and engage your audience with rich, relevant content that converts.
- Blogging and article writing
- User-generated content (UGC)
- Premium downloadable content
- Thought leadership
Influencer-based Campaigns
Connect with your audience through trusted voices that spark real engagement.
- Influencer partnerships and collaborations
- Authentic social content creation
- Campaign tracking and performance analysis
Email Marketing
Stay top-of-mind and nurture leads throughout the sales funnel with email marketing.
- Email newsletters
- Email copy and design
- Automated drip campaigns
- Lead nurture campaigns
Social Media Marketing
Engage your audience where they are, with paid and earned social media marketing.
- TikTok
- YouTube
Video Marketing
Increase engagement and boost conversion rates with today’s preferred medium — video.
- Explainer and how-to videos
- Custom animations
- Short-form video
- HR/recruitment video
Demand Generation Process
A clear, three-step approach to attract, engage, and convert your ideal customers.
Step 1: Research
We dig into the data to see how well demand is being captured and where new opportunities are waiting. The goal is to spot what’s working, what’s not, and where we can amplify things
Step 2: Strategize
We don’t just throw ideas at the wall. We map out next steps that are strategic, tailored to you, and (most importantly) realistic. This is how we turn insights into a clear plan that works for your goals and your budget.
Step 3: Follow through
We bring the plan to life with smart, well-executed projects that drive results.
Vital goes where other demand generation agencies don’t
- We blend creativity and performance, ensuring every campaign looks great and drives measurable results.
- We constantly pilot new strategies to find what truly works for each client.
- Our approach scales successful strategies, helping more clients benefit from proven results.
- Our work is rooted in data and years of testing, not gut feelings or trends.
- Winning tactics aren’t kept secret — we test them across multiple clients to maximize impact.
- We don’t settle for good enough; we push boundaries with ongoing testing and optimization.
+541%
Increase in Organic Website Traffic
+450%
Increase in Website Leads
+1060%
Increase in Keywords Ranked on One Page
1900%
ROI
How Does Our Demand Generation Program Work?
We don’t believe in set-it-and-forget-it marketing. Our program is built around consistent collaboration, clear goals, and continuous improvement. From yearly strategy reviews to weekly check-ins, we stay aligned, accountable, and focused on driving real results.
1. Weekly Status Call
Once a week, we gather around our screens to check in, run the numbers, review next week’s plan, pitch new ideas, and ask the tough questions. We pull in experts from across the agency as needed to make sure we’re seeing the big picture.
2. Monthly Report & Adjustment Meeting
Once the plan is up and running, we meet monthly to report on metrics, assess the effectiveness of every tactic, and make any necessary adjustments. We apply diagnostics across platforms to inform the totality of our strategy, so the sum is greater than its parts.
3. Calendar Quarterly Planning Meeting
Big goals are great, but getting there requires a step-by-step plan. After aligning on objectives, we write up a detailed quarterly plan that breaks down the exact tactics we will use to move the needle on your KPIs.
4. Yearly Goals & Objectives Alignment
You read that right. A digital marketing shop that thinks in terms of years. At the beginning of our engagement, and once a year thereafter, we collaborate with you to set big goals that will help make sure your business grows and thrives over the long term.
The demand generation agency that combines proven discipline with inspired creativity
The Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates or wax poetic about the virtues of open-source content management systems (CMS).
We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
Let’s Talk
Ready to achieve your growth goals?
