Cost-effective search campaigns that reach students across Bing, Yahoo, and Microsoft’s untapped audience network.
Google might dominate search marketing budgets, but Bing Ads quietly deliver something your competition might be missing: lower CPCs, less noise, and millions of high-intent students searching on Bing, Yahoo, and premium partner sites. You need a marketing partner who knows exactly how to advertise to college students in this often-overlooked ecosystem, turning cost-effective clicks into measurable enrollment growth.
At Vital, we take a data-driven approach to Bing Ads, finding prospects who genuinely align with your programs. With strategic targeting, refined bidding, and seamless integration into your digital strategy, your ads won’t only be seen — they’ll attract clicks that turn into applications, too.
The difference between showing up and standing out on Bing.
#1. Weekly Status & Data Calls
We meet with you weekly to dig into what’s working, what’s not, and what’s next. Together, we review Bing campaign metrics that matter most, from click quality to cost-efficiency, and plan ongoing optimizations to keep your funnel moving.
#2. In-depth Monthly Reports
Each month, we turn performance data into clear takeaways that connect your ads to real enrollment outcomes. You’ll get fresh recommendations, creative updates, and channel-specific takeaways.
#3. Quarterly Strategy Sessions
Every quarter, we zoom out to align strategy with your evolving goals. We revisit audience segments, test new creative angles, and fine-tune budgets so your Bing Ads stay tightly focused on the programs, campuses, and outcomes that matter most.
Walk through Vital’s halls and you’ll meet strategists who break down Bing’s latest targeting features over breakfast, right alongside creatives who draft ads that speak directly to students. Most days, they’re the same people. We specialize in spotting digital marketing opportunities other institutions overlook and turning them into smart campaigns that cost less, connect deeper, and fill seats faster. Pull up a chair. Let’s talk shop.
Every higher education institution is different, and success starts with understanding your audience, your goals, and your challenges. We bring a unique combination of higher education-specific expertise and out-of-the-box thinking that drives enrollment and revenue growth for a wide variety of institutions. Here are a few of our specialties:
Find and fix the most common errors higher ed marketers make with paid digital ad campaigns. This in-depth guide breaks down each problem, explains their impact on marketing budgets and performance, and provides actionable steps for running more effective campaigns.
Get more clicks at a lower cost with these highly effective but often-overlooked campaign strategies.
Curious what Bing Ads can do for your enrollment goals? We are, too.
