Ebooks: eBook: 15 Higher Ed Website Redesign Mistakes
Don’t risk tanking your institution’s website with these common redesign mistakes. This guide shows you where higher ed website projects go wrong — and how to ensure yours stays on track.
PAID MEDIA
LinkedIn Ads for Higher Ed
LinkedIn is where higher ed meets career ambition, and where we make sure your ads reach the people ready to level up.
We’ve cracked the code on higher ed marketing that belongs on LinkedIn
LinkedIn is built for career-minded users, which makes it a perfect fit for post-secondary, professional, and workforce programs. With precise targeting by job title, industry, and company, Vital helps you reach the people who actually want what you’re offering. How do we do it? We tap into LinkedIn’s filters and your CRM data to build campaigns that capture attention and drive leads through program guides, webinars, and application offers.
Plus, we plan campaigns around the full student journey, using storytelling and urgency where they count. Career-focused content, strong creative strategy, and authentic testimonials boost engagement to make your message stick. We’ve seen real success for universities using LinkedIn as part of a larger digital strategy, especially when paired with search or display.
Schools we’ve Helped
Higher Ed LinkedIn Services We Offer
Campaign Strategy
We start by understanding your programs, your goals, and the students you want to reach. Then we build a strategy that aligns with the full student journey — from first impression to enrollment. Every move is strategic, whether you’re promoting a certificate program or filling seats in an MBA cohort.
Audience Targeting
LinkedIn’s targeting capabilities are unmatched, enabling us to utilize filters, such as job title, industry, company, and professional interests, to zero in on the right prospects. And when we integrate your CRM data, we can reach more of your best leads or retarget the ones already in your funnel.
Ad Creative & Lead Gen
We write, design, and build everything your campaign needs to perform — from sharp copy and scroll-stopping visuals to engaging videos and high-converting lead forms. Every piece is built to connect with your audience where they are and move them toward taking action.
Landing Pages That Convert
Getting clicks is only part of the goal. We create and optimize landing pages to make sure your prospects find what they need, feel confident in your offer, and take the next step. That means clean design, clear messaging, and frictionless forms as the Vital standard.
Testing & Optimization
We test what matters — from headlines to images to CTAs — and make real-time adjustments based on performance. The result? Campaigns that don’t just look good on paper but actually get smarter and stronger over time.
CRM Integration
We work with your existing CRM setup to track leads, build audiences, and keep your data flowing where it needs to go. When everything talks to each other, your campaigns run smoother — and your enrollment team stays in the loop.
Remarketing & Nurture
Not every student converts the first time. That’s why we run remarketing and cross-platform nurture campaigns to keep your message in front of the right people on LinkedIn and beyond. It’s all part of helping you stay top of mind and drive more qualified leads to apply.
Vital’s Approach to Managing LinkedIn Ad Campaigns for Higher Education
What sets us apart from other social media marketing agencies? A structured approach honed over our decades of experience with higher education paid advertising to ensure maximum efficiency and return on your ad spend.
#1. Weekly Status & Data Calls
Once we’ve kicked off your campaigns, we meet with you weekly to review the metrics that matter most to your institution, get your input, and plan tests, tweaks, and optimization strategies to keep growing your return on ad spend.
#2. In-depth Monthly Reports
Once a month, we go deep into the data to deliver a comprehensive picture of your ad performance. We identify areas of potential growth and recommend new campaigns, content enhancements, fresh lead-gen offers, and more.
#3. Quarterly Strategy Sessions
We meet with your enrollment marketing team at the start of our engagement and every quarter after to align on goals, measure real impact, and plan how to boost brand awareness, drive website traffic, and generate more right-fit student leads.
The higher education marketing agency that combines fanatical discipline with inspired creativity
The Vital offices are filled with marketing nerds who can fill you in on the latest search engine algorithm updates, or wax poetic about the virtues of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
Who We Serve
Every higher education institution is different, and success starts with understanding your audience, your goals, and your challenges. We bring a unique combination of higher education-specific expertise and out-of-the-box thinking that drives enrollment and revenue growth for a wide variety of institutions. Here are a few of our specialties:
- Graduate degree programs
Boost program growth through approaches tailored to today’s advanced degree seekers. - Online Degree Programs
Compete in the fastest-growing segment of higher education.
- Professional Development, Certificate, and Course Programs
Attract more career-focused learners. - Traditional on-campus universities and colleges
- Specialized and technical schools and programs
- And more!
Essential Reading
Let’s Talk
Ready to focus on your school’s LinkedIn ad strategy?
So are we! Let’s get the ball rolling. Our team will be in touch within 48 hours.
