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Paid Media
Higher Ed Remarketing Ads
They clicked. They left. We make sure that’s not the end of the story. Our proven remarketing ads bring prospective students back when it matters most.
Remarketing that actually brings students back (and moves them forward)
Most students don’t apply after the first click. Or the second. Or even the third. That’s why remarketing isn’t just a nice-to-have; it’s a must-have. But too many agencies treat it like an afterthought, running generic display ads with little strategy and even less payoff.
At Vital, we build remarketing campaigns that are anything but forgettable. We combine smart audience segmentation with creativity that speaks to where prospective students are in their decision-making process. Our campaigns are tailored, timely, and built to work across platforms — so your brand stays relevant when a prospect is ready to take the next step.
Schools we’ve Helped
Higher Ed Remarketing Ad Services We Offer
- Google Display Remarketing
Stay visible across the web with targeted display ads that re-engage site visitors. - Meta Remarketing
Reach warm audiences on Facebook and Instagram with platform-native creative that clicks. - Facebook & Instagram Remarketing
Serve custom messaging based on behavior, interests, and where students are in the funnel.
- LinkedIn Remarketing
Perfect for grad, professional, and continuing ed programs where sharp targeting meets students who are serious about their next move. - TikTok Remarketing
Re-engage younger audiences with creative that fits the scroll and drives action. - OTT Remarketing
Serve video ads on streaming platforms to keep your brand front and center, even when students are off their social accounts.
35+
higher education institution clients
100+
programs in top 3 ranking on Google organic results
+300%
increase in PPC ‘apply now’ conversions
+850%
increase in leads for higher ed clients
What’s Included In a Higher Ed Remarketing Plan?
Great ads are just the start. Real results require smart audience segments and a proven conversion strategy.
When you partner with Vital, you get:
- Messaging and copy
- Ad design
- A/B testing
- Audience development
- Landing page creation and optimization
- And more
Essential Reading
Benefits of Remarketing Ads in Higher Education
Remarketing ads give you another shot at reaching students who’ve already shown interest.
Whether they visited your site, started an application, or explored a program page, these are leads worth chasing. With smart targeting and a tailored creative strategy, remarketing keeps your school top-of-mind and moves students closer to taking the next step.
Targeted Reach
Reach prospective students who have already shown interest in your site or content. You’re not starting from scratch; you’re picking up the conversation.
Funnel-Specific Messaging
Serve different ads based on where students are in the enrollment journey so every message feels relevant and timely.
Higher Conversion Rates
Familiarity gives you a real edge. Remarketing works better than cold ads because you’re reaching students who’ve already shown interest.
Cross-Platform Reach
Stay visible across the web, socials, and beyond, wherever your prospective students spend their time.
Smart Segmentation
Create custom audiences based on behavior, such as program page views, application starts, or financial aid interest, and speak directly to what matters to them.
Enrollment Impact
When done right, remarketing turns clicks into applications, and those applicants into your next class of students.
Vital’s Approach to Managing Higher Ed Remarketing Ads
Other agencies run generic remarketing ads. We run the ones that actually get students to come back and take action — all thanks to a strategy built for higher ed, not just clicks. Here’s how we keep everything on track:
#1. Weekly Status & Data Calls
Once we’ve kicked off your campaigns, we meet with you weekly to review the metrics that matter most to your institution.
#2. In-depth Monthly Reports
Once a month, we go deep into the data to deliver a comprehensive picture of your ad performance. We identify areas of potential growth and recommend new campaigns, content enhancements, fresh lead-gen offers, and more.
#3. Quarterly Strategy Sessions
We collaborate with your enrollment marketing team at the start of our engagement and quarterly thereafter to align on goals, assess impact, and plan strategies to boost brand awareness, website traffic, and qualified leads.
Get a Proposal That Covers Your Higher Ed Remarketing Needs
Let’s build a remarketing strategy that brings students back and moves them forward.
