Webinar: 7 Paid Ad Campaigns Universities Should Be Running (But Aren’t)
Get more clicks at a lower cost with these highly effective but often-overlooked campaign strategies.
SOCIAL MEDIA Marketing
TikTok Ads for Higher Education
Your next graduating class is on TikTok. Smart ads make sure they see you first and keep you top of mind.
TikTok is transforming how students discover, explore, and choose where to go next
Today’s prospective students aren’t flipping through brochures — they’re researching programs on TikTok. They’re watching day-in-the-life videos, comparing career outcomes, and scanning comments for real talk from real students. That’s where their decision-making starts.
At Vital, we help colleges and universities make the most of those moments. Our campaigns are built to reach prospective students with creative strategy that feels native to the feed but still drives action. That means an emphasis on storytelling, authenticity, and emotional connection — not just flashy visuals.
We help you turn TikTok into a powerful piece of your full-funnel strategy without losing sight of what makes your campus stand out.
Schools we’ve Helped
Everything you need to show up, stand out, and stay relevant on TikTok
- TikTok campaign strategy built around your goals and audience
- Audience research to find and target the right students
- Storyboarding and concepting that stays on trend (and on message)
- Short-form video scripting, shooting, and editing
- Custom motion graphics and visuals that match your brand
- User generated-style content from real students or voiceover creators
- Campaign setup and targeting that goes beyond the basics
- Testing and optimization to keep things fresh and effective
- Landing page alignment and CRO strategy that closes the loop
- Weekly check-ins and clear, actionable monthly reporting
- Cross-platform remarketing integration to keep the momentum going
Vital’s Approach to Managing TikTok Ads for Higher Education
Our approach is built on years of experience running higher ed campaigns that outperform competitors. Every move we make is designed to get you the most out of your budget and the results to match.
#1. Weekly Status & Data Calls
Once we’ve kicked off your campaigns, we meet with you weekly to review the metrics that matter most to your institution, get your input, and plan tests, tweaks, and optimization strategies to keep growing your return on ad spend.
#2. In-depth Monthly Reports
Once a month, we go deep into the data to deliver a comprehensive picture of your TikTok ads performance. We identify areas of potential growth and recommend new campaigns, content enhancements, fresh lead-gen offers, and more.
#3. Quarterly Strategy Sessions
We meet with your enrollment marketing team at the start of our engagement and every quarter after that. Each check-in is a chance to align on goals, evaluate how our results are impacting your institution, and adjust as needed. Together, we shape a plan to boost brand awareness, increase website traffic, and drive more leads from right-fit prospective students.
The higher education marketing agency that combines fanatical discipline with inspired creativity
The Vital team is made up of marketing nerds who stay on top of the latest search engine algorithm updates and know the ins and outs of open source content management systems (CMS). We’re also home to some of the most innovative creative minds in the business. More often than not, the nerds and the creatives are one and the same. We get a kick out of solving problems your competitors don’t even realize they have. And we love to talk shop.
Who We Serve
Every higher education institution is different, and digital marketing success starts with understanding your audience, your goals, and your challenges. We bring a unique combination of industry-specific expertise and out-of-the-box thinking that drives enrollment and revenue growth for a wide variety of institutions. Here are a few of our specialties:
- Graduate degree programs
Boost program growth through approaches tailored to today’s advanced degree seekers. - Online Degree Programs
Compete in the fastest-growing segment of higher education.
- Professional Development, Certificate, and Course Programs
Attract more career-focused learners. - Traditional on-campus universities and colleges
- Specialized and technical schools and programs
- And more!
