Amanda Roy

Start where you are, use what you have, do what you can.

Arthur Ashe

As Vital’s Digital Marketing Coordinator Manager, Amanda is dedicated to creating an environment where high-performing teams are celebrated and given the opportunity to grow. She enjoys balancing client needs with her team’s career goals, ensuring both client success and team satisfaction at Vital. 

Amanda has a background in graphic design and professional communications as well as multiple certifications in project and people management. She has worked on a wide range of digital marketing projects during her time at Vital, from data reporting to complex CRM migrations and sales workflows. 

While she continues to manage high-level marketing tasks, her true passion now lies in people management, where she thrives on guiding and supporting her team, bringing the right people together to provide world-class service and project delivery to Vital’s clients in every industry.

Google Analytics Certification

Google Project Management Certification

Coaching Skills for Managers Certification, UC Davis

Google Tag Manager Fundamentals

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HubSpot Content Marketing Certification

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HubSpot Inbound Certification

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HubSpot Marketing Software


  • Joined Vital ’18
  • Bluestem Brands
  • Woodpellets.com

  • Fitchburg State University, B.S. Communications Media; Graphic Design and Professional Communications, 2009
  • University of Massachusetts Lowell, Certificate in Web Design and Development, 2018

Vital Education Team Purple

Vital Education Team


A brief history at Vital

Digital Coordinator Manager
Digital Marketing Coordinator

Random Bits

  • I’ve read over 100 books over the last 2 years.
  • I know all of the lines in the movies The Nightmare Before Christmas and The Birdcage.
  • I can drive a stick shift.
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Thrifting

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Remembering Why I Came Upstairs

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Cooking Chili

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Making Tea and then Letting it Go Cold Before Drinking It