A stuffed giraffe

The mystery of life is not a problem to be solved, but a reality to be experienced.

Alan Watts, quoting Frank Herbert (“Dune”)

Born and raised in Michigan, Kirsten attended Michigan State University, where she discovered a passion for digital marketing through courses in SEO and paid advertising.

She began her career in lead generation, working with local businesses like dentists, contractors, and waste management companies across the country. Over the past five years, her focus has shifted to scaling eCommerce brands across a variety of verticals through performance-driven paid search strategies. A seasoned remote worker since 2017, she now calls Bend, Oregon home.

Outside of work, Kirsten thrives in the outdoors skiing in the winter, surfing at the lake in the summer, and camping with her husband and their dog. She’s often planning her next weekend getaway with friends. In the kitchen, she enjoys experimenting with new recipes and has her sights set on finally mastering the art of sourdough bread.

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Excel Skills for Business


  • Joined Vital ’25
  • Donut Digital
  • Mutesix

  • Michigan State University, B.A. Media & Information, 2016

A brief history at Vital

PPC Specialist

Random Bits

  • I have an 85 lb. husky mix named Hockey.
  • I nerd out on astrology, numerology, and crystals
  • I enjoy moving and exploring new places; I’ve lived in 6 different cities since 2017.
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Media Buying

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Google Ads Editor

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Dogs

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Nature